Affinity vs Keap

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is Affinity or Keap better?

Neither clearly leads. Affinity starts at $49/month and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Affinity or Keap?

Affinity starts at $49/month and Keap at $29/month.

Does Affinity or Keap run on more platforms?

Affinity runs on Web. Keap runs on Web, Ios, Android.

What is Affinity best used for?

Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Keap is typically brought in for.

What can Affinity do that Keap cannot?

Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Both handle Contact management, GDPR, Cloud deployment, Web support.