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Affinity

Relationship intelligence platform for professionals

As of 30 August 2026, Affinity starts at $2000/year. Affinity is a relationship intelligence platform designed for investment professionals, consultants, and other professionals who need to manage complex networks. Softwr lists it under CRM. Affinity is made by Affinity Inc, launched in 2013, available on Web.

Overview

What Affinity does

Affinity is a relationship intelligence platform designed for investment professionals, consultants, and other professionals who need to manage complex networks. It provides AI-powered insights to help identify opportunities and strengthen relationships.

What people use it for

  • Deal sourcing and pipeline management for venture capital and private equity
  • Automatic capture of email and meeting activity into relationship records
  • Finding warm introductions through existing relationship networks
  • Investor relations and fundraising tracking
  • Portfolio company support and reporting

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Affinity.

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Cross-shopped

What people choose instead of Affinity

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Affinity costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Essential

$2,000 /yr

  • Activity capture (email and calendar)
  • Relationship scoring and interaction history
  • Deal pipeline tracking
  • Early AI access via Affinity Labs

Scale

$2,300 /yr

  • Automatic meeting capture (Notetaker)
  • AI Chat conversational access
  • Affinity Ascend agent platform
  • MCP server integration
  • Inferred network connections
  • 100000 API calls per month

Advanced

$2,700 /yr

  • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
  • Company growth insights
  • Packaged integrations (Slack, Salesforce, Box)
  • Workflow automations
  • Industry-matched sourcing

Enterprise

On request

  • Fund-level permissions
  • Enterprise SSO
  • Custom data retention
  • Unlimited API access
  • Dedicated implementation support

Capabilities

Features

  • Contact management

  • Deal tracking

  • Intelligence engine

  • Relationship mapping

  • Integration aggregation

  • Gmail

    Integration with Gmail

  • Outlook

    Integration with Outlook

  • LinkedIn

    Integration with LinkedIn

  • Crunchbase

    Integration with Crunchbase

  • SOC2

    SOC2 security feature

  • GDPR

    GDPR security feature

  • Cloud deployment

    Supports cloud deployment

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source

Behind it

Who makes Affinity

Company
Affinity Inc
Based in
San Francisco, CA
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Softwr does not host reviews and shows no star rating for Affinity, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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