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CRM · head to head

Keap vs Woodpecker

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Woodpecker logo

Woodpecker

CRM

Cold email and LinkedIn outreach automation platform with pay-per-use pricing

From
$7/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Woodpecker linkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • They diverge on capability: Keap covers Contact management, Woodpecker covers Cold email sequencing.

Where they differ

Only the attributes on which Keap and Woodpecker actually diverge.

Attributes where Keap and Woodpecker differ
AttributeKeapWoodpecker
Starting price$29/month$7/month
Pricing modelsubscriptionusage-based
PlatformsWeb, Ios, Androidweb, api
Founded20002015

Identical on both: free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Woodpecker

  • Cold email sequencing
  • Email verification
  • Deliverability warm-up
  • Lead Finder
  • Agency panel
  • API and integrations

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Woodpecker
  • Marketing automationnot Woodpecker
  • Sales pipeline managementnot Woodpecker

Woodpecker

  • Running personalized one-to-one cold email campaignsnot Keap
  • Agencies managing outreach across multiple client accountsnot Keap
  • Verifying catch-all email addresses before sendingnot Keap
  • Adding LinkedIn outreach on top of an existing email campaignnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Woodpecker

  • LinkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • Pay-per-contacted-prospect pricing can be harder to predict than flat per-seat plans at high volume.
  • Exceeding the contacted-prospect limit halts new sends until the plan is topped up.
  • Lacks the built-in calling/SMS channels that some multichannel competitors offer.

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Woodpecker

$7/month
  • Pay-per-use$7/month
    • $7 per 100 contacted prospects
    • Unlimited team members and email accounts
    • 4 warm-ups monthly

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Woodpecker if

  • You need cold email sequencing.
  • You work on web, api.
  • You also want email verification.
Woodpecker review

Questions people ask

Is Keap or Woodpecker better?
Neither clearly leads. Keap starts at $29/month and Woodpecker at $7/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Woodpecker?
Keap starts at $29/month and Woodpecker at $7/month.
Does Keap or Woodpecker run on more platforms?
Keap runs on Web, Ios, Android. Woodpecker runs on web, api.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Woodpecker is typically brought in for.
What can Keap do that Woodpecker cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Woodpecker covers Cold email sequencing, Email verification, Deliverability warm-up, Lead Finder.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Woodpecker: What does Woodpecker cost?

Woodpecker charges $7 per 100 contacted prospects per month (discounted heavily on annual billing), with add-ons like LinkedIn outreach at $29/month per account and extra warm-ups at $5/month each.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Woodpecker: Is there a free plan, and what are its limits?

Woodpecker offers a 14-day free trial with full features, capped at 14 days or 100 emails sent, whichever comes first; the trial can be extended by contacting support.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Woodpecker: How is usage metered?

Usage is metered by the number of prospects contacted per month; exceeding the plan's contacted-prospect limit halts new email sends, and exceeding the stored prospect limit prevents adding new leads.

Source
Woodpecker: What does Woodpecker integrate with?

Woodpecker integrates with Pipedrive, HubSpot, Zoho, Calendly, Zapier, Google Sheets, and offers an API, CLI, webhooks and an MCP server for custom workflows.

Source
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