Software · head to head
Affinity vs Copper
Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Copper has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
- They diverge on capability: Affinity covers Intelligence engine, Copper covers Gmail integration.
Where they differ
Only the attributes on which Affinity and Copper actually diverge.
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Outlook
- Crunchbase
Only in Copper
- Gmail integration
- Pipeline management
- Email tracking
- Automation
- Google Calendar
- Slack
- Zapier
Both cover
- Contact management
- Deal tracking
- Gmail
- SOC2
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Copper
- Automatic capture of email and meeting activity into relationship recordsnot Copper
- Finding warm introductions through existing relationship networksnot Copper
- Investor relations and fundraising trackingnot Copper
- Portfolio company support and reportingnot Copper
Copper
- CRM for teams working inside Google Workspacenot Affinity
- Pipeline and deal trackingnot Affinity
- Contact enrichment and activity capturenot Affinity
- Workflow automation on the higher tiersnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Copper
- The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
- Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
- Workflow automation, bulk email and reporting all require Professional
- Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
- The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Copper
Free- FreeFree
- Contact management
- Basic CRM
- Starter$25/month
- Everything in Free
- Pipeline management
- Professional$75/month
- Everything in Starter
- Automation
- Advanced reporting
Which should you pick?
Choose Copper if
- You need gmail integration.
- You want to start without paying.
- You also want pipeline management.
Questions people ask
- Is Affinity or Copper better?
- Neither clearly leads. Affinity starts at $49/month and Copper at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Copper?
- Copper has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Copper.
- Does Affinity or Copper run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Copper for free?
- Yes. Copper has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Copper is typically brought in for.
- What can Affinity do that Copper cannot?
- Affinity covers Intelligence engine, Relationship mapping, Integration aggregation, Outlook. Copper covers Gmail integration, Pipeline management, Email tracking, Automation. Both handle Contact management, Deal tracking, Gmail, SOC2.