Software · head to head
Insightly vs Keap
The short version
- Only Insightly has a free tier, so it costs nothing to try first.
- Each has a real cost: Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- They diverge on capability: Insightly covers Deal tracking, Keap covers Pipeline management.
Where they differ
Only the attributes on which Insightly and Keap actually diverge.
Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Insightly
- Deal tracking
- Project management
- Task management
- Email integration
- Mobile app
- Mailchimp
- Google Drive
- DocuSign
Only in Keap
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Stripe
- Google Ads
- Facebook Ads
- English language support
Both cover
- Contact management
- Reporting
- Slack
- Zapier
- GDPR
- Cloud deployment
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Insightly
- CRM with project delivery tracking after the salenot Keap
- Managing leads, opportunities and customer projects in one record setnot Keap
Keap
- CRM with built in marketing automation for small businessesnot Insightly
- Managing contacts, pipelines and follow up campaigns in one systemnot Insightly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Insightly
- Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
- Workflow automation requires the Professional plan at $49 per user per month
- AI Copilot is metered by query, at 75 on Plus and 100 on Professional
- Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
- CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
- Sandboxes and audit logging are Enterprise only at $99 per user per month
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Pricing, plan by plan
Insightly
Free- FreeFree
- Up to 2 users
- Contact management
- Plus$29/month
- Everything in Free
- CRM features
- Project management
- Professional$59/month
- Everything in Plus
- Advanced reporting
- Custom fields
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Which should you pick?
Choose Insightly if
- You need deal tracking.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want project management.
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Insightly or Keap better?
- Neither clearly leads. Insightly starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Insightly or Keap?
- Insightly has a free tier; the other does not. Paid plans start at Free for Insightly and $29/month for Keap.
- Does Insightly or Keap run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- Can I use Insightly for free?
- Yes. Insightly has a free tier, so you can try it without paying. Keap starts at $29/month.
- What is Insightly best used for?
- Insightly is most often used for crm with project delivery tracking after the sale, managing leads, opportunities and customer projects in one record set. Of those, crm with project delivery tracking after the sale and managing leads, opportunities and customer projects in one record set are not what Keap is typically brought in for.
- What can Insightly do that Keap cannot?
- Insightly covers Deal tracking, Project management, Task management, Email integration. Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Both handle Contact management, Reporting, Slack, Zapier.