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CRM · head to head

Affinity vs Reply.io

Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite
Reply.io logo

Reply.io

CRM

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Reply.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
  • They diverge on capability: Affinity covers Contact management, Reply.io covers Multichannel sequences.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affinity and Reply.io actually diverge.

Attributes where Affinity and Reply.io differ
AttributeAffinityReply.io
Starting price$2000/yearFree
Free tierNoYes
PlatformsWebweb, api
Founded20132014

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Reply.io

  • Multichannel sequences
  • Contact database
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Reply.io
  • Automatic capture of email and meeting activity into relationship recordsnot Reply.io
  • Finding warm introductions through existing relationship networksnot Reply.io
  • Investor relations and fundraising trackingnot Reply.io
  • Portfolio company support and reportingnot Reply.io

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot Affinity
  • Automating cold calling and SMS follow-ups alongside emailnot Affinity
  • Finding new B2B prospects from a built-in contact databasenot Affinity
  • Syncing outreach activity into an existing CRMnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Pricing, plan by plan

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Choose Reply.io if

  • You need multichannel sequences.
  • You want to start without paying.
  • You work on web, api.
  • You also want contact database.
Reply.io review

Questions people ask

Is Affinity or Reply.io better?
Neither clearly leads. Affinity starts at $2000/year and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Reply.io?
Reply.io has a free tier; the other does not. Paid plans start at $2000/year for Affinity and Free for Reply.io.
Does Affinity or Reply.io run on more platforms?
Affinity runs on Web. Reply.io runs on web, api.
Can I use Reply.io for free?
Yes. Reply.io has a free tier, so you can try it without paying. Affinity starts at $2000/year.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Reply.io is typically brought in for.
What can Affinity do that Reply.io cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
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