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CRM · head to head

Keap vs lemlist

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
lemlist logo

lemlist

CRM

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From
$55/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; lemlist no standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • They diverge on capability: Keap covers Contact management, lemlist covers Multichannel sequences.

Where they differ

Only the attributes on which Keap and lemlist actually diverge.

Attributes where Keap and lemlist differ
AttributeKeaplemlist
Starting price$29/month$55/month
PlatformsWeb, Ios, Androidweb, api
Founded20002018

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in lemlist

  • Multichannel sequences
  • Lead database
  • Deliverability hub
  • AI agents
  • CRM integrations
  • API, CLI and MCP access

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot lemlist
  • Marketing automationnot lemlist
  • Sales pipeline managementnot lemlist

lemlist

  • Running multichannel outbound campaigns across email and LinkedInnot Keap
  • Finding verified emails and phone numbers for prospectsnot Keap
  • Protecting sender reputation with automated inbox warm-upnot Keap
  • Combining calling and messaging into a single outreach sequencenot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

lemlist

  • No standalone free plan, only a 14-day trial after which new campaigns cannot be launched without upgrading.
  • Multichannel plan pricing scales per sender/user, which can get costly for larger teams.
  • Enterprise features like SSO/SAML require a custom-priced plan and a 5-user minimum.
  • Advanced AI agent capabilities are newer and less proven than long-established outreach features.

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

lemlist

$55/month
  • Email$55/month
    • 50,000 emails/month
    • Unlimited users
    • Email and phone finder
  • Multichannel$87/month
    • Unlimited emails and messages
    • 5 senders per user
    • LinkedIn, SMS and WhatsApp automation
  • Enterprise$undefined/mo
    • 5+ users minimum
    • Dedicated account manager
    • SSO/SAML security

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose lemlist if

  • You need multichannel sequences.
  • You work on web, api.
  • You also want lead database.
lemlist review

Questions people ask

Is Keap or lemlist better?
Neither clearly leads. Keap starts at $29/month and lemlist at $55/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or lemlist?
Keap starts at $29/month and lemlist at $55/month.
Does Keap or lemlist run on more platforms?
Keap runs on Web, Ios, Android. lemlist runs on web, api.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what lemlist is typically brought in for.
What can Keap do that lemlist cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. lemlist covers Multichannel sequences, Lead database, Deliverability hub, AI agents.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
lemlist: What does lemlist cost?

lemlist's Email plan starts at $55/month (billed annually) for 50,000 emails, the Multichannel plan starts at $87/month for unlimited emails and messages plus LinkedIn/SMS/WhatsApp, and Enterprise is custom-priced.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
lemlist: Is there a free plan, and what are its limits?

lemlist offers a 14-day free trial with full Multichannel plan access and no credit card required; after the trial, the account remains accessible but new campaigns cannot be launched without a paid subscription.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
lemlist: What does lemlist integrate with?

lemlist integrates with CRMs like HubSpot, Salesforce and Pipedrive, automation tools like Zapier, Make and n8n, VoIP platforms such as Aircall and Ringover, and offers API, CLI and MCP access.

Source
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