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HubSpot

Grow better with HubSpot

As of 30 August 2026, HubSpot has a free plan and paid plans start at $7/month. HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow. Softwr lists it under CRM. HubSpot is made by HubSpot Inc, launched in 2006, available on Web, iOS, Android.

Overview

What HubSpot does

HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow better. Start with free tools, and upgrade as you grow.

What people use it for

  • Marketing automation with email sending and lead generation
  • CRM with deal pipeline management
  • Multi-user team collaboration

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about HubSpot.

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Cross-shopped

What people choose instead of HubSpot

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What HubSpot costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Up to 2 users
  • Lead generation
  • Email sending
  • Success measurement

Starter

$7 /mo

  • 500 HubSpot Credits
  • 1,000 marketing contacts
  • 5x contact tier limit email sends

Professional

$800 /mo

  • 3 core seats included
  • 3,000 HubSpot Credits
  • 2,000 marketing contacts
  • 10x contact tier limit email sends
  • One-time onboarding fee of $3,000

Enterprise

$3,600 /mo

  • 5 core seats included
  • 5,000 HubSpot Credits
  • 10,000 marketing contacts
  • One-time onboarding fee of $7,000

Capabilities

Features

  • CRM

  • Email marketing

  • Marketing automation

  • Sales pipeline

  • Customer service

  • Content management

  • Analytics

  • Social media

  • Gmail

    Integration with Gmail

  • Outlook

    Integration with Outlook

  • Slack

    Integration with Slack

  • Salesforce

    Integration with Salesforce

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source

Behind it

Who makes HubSpot

Company
HubSpot Inc
Based in
Cambridge, MA
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Where to go from HubSpot

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Softwr does not host reviews and shows no star rating for HubSpot, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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