Software · head to head
Agile CRM vs Keap
The short version
- Only Agile CRM has a free tier, so it costs nothing to try first.
- Each has a real cost: Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- They diverge on capability: Agile CRM covers Lead scoring, Keap covers Pipeline management.
Where they differ
Only the attributes on which Agile CRM and Keap actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Agile CRM
- Lead scoring
- Email automation
- Service desk
- Web forms
- Analytics
- Google Drive
- Mailchimp
- Multiple languages language support
Only in Keap
- Pipeline management
- Email marketing
- Sales automation
- Reporting
- Stripe
- Google Ads
- Facebook Ads
- Ios support
Both cover
- Contact management
- Marketing automation
- Zapier
- Slack
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Agile CRM
- Sales managementnot Keap
- Marketing automationnot Keap
- Customer servicenot Keap
Keap
- CRM with built in marketing automation for small businessesnot Agile CRM
- Managing contacts, pipelines and follow up campaigns in one systemnot Agile CRM
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Agile CRM
- The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Pricing, plan by plan
Agile CRM
Free- FreeFree
- Contact management
- Task management
- Starter$9/month
- Everything in Free
- Email automation
- Landing pages
- Business$39/month
- Everything in Starter
- Advanced analytics
- API access
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Which should you pick?
Choose Agile CRM if
- You need lead scoring.
- You want to start without paying.
- You also want email automation.
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Agile CRM or Keap better?
- Neither clearly leads. Agile CRM starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Agile CRM or Keap?
- Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and $29/month for Keap.
- Does Agile CRM or Keap run on more platforms?
- Agile CRM runs on Web. Keap runs on Web, Ios, Android.
- Can I use Agile CRM for free?
- Yes. Agile CRM has a free tier, so you can try it without paying. Keap starts at $29/month.
- What is Agile CRM best used for?
- Agile CRM is most often used for sales management, marketing automation, customer service. Of those, sales management and marketing automation are not what Keap is typically brought in for.
- What can Agile CRM do that Keap cannot?
- Agile CRM covers Lead scoring, Email automation, Service desk, Web forms. Keap covers Pipeline management, Email marketing, Sales automation, Reporting. Both handle Contact management, Marketing automation, Zapier, Slack.