CRM & Sales · head to head
Affinity vs Bitrix24

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Bitrix24 has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Bitrix24 the free plan is limited to 2 users and 5 GB of storage
- They diverge on capability: Affinity covers Deal tracking, Bitrix24 covers Sales pipeline.
Where they differ
Only the attributes on which Affinity and Bitrix24 actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
- Crunchbase
Only in Bitrix24
- Sales pipeline
- Service desk
- Project management
- Chat
- Automation
- Mobile app
- Slack
- Zapier
Both cover
- Contact management
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Bitrix24
- Automatic capture of email and meeting activity into relationship recordsnot Bitrix24
- Finding warm introductions through existing relationship networksnot Bitrix24
- Investor relations and fundraising trackingnot Bitrix24
- Portfolio company support and reportingnot Bitrix24
Bitrix24
- CRM and sales pipeline management for a small businessnot Affinity
- Team chat, tasks and project management in one suitenot Affinity
- Telephony and email integrated with customer recordsnot Affinity
- Document storage and collaborationnot Affinity
- Workflow automation and HR records on the higher tiersnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Bitrix24
- The free plan is limited to 2 users and 5 GB of storage
- Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
- Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
- Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
- SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Bitrix24
Free- FreeFree
- Up to 12 users
- Basic CRM
- Chat
- Basic$39/month
- Everything in Free
- Sales automation
- Customer portal
- Standard$99/month
- Everything in Basic
- Advanced automation
- Custom fields
- Professional$199/month
- Everything in Standard
- Dedicated support
Which should you pick?
Choose Bitrix24 if
- You need sales pipeline.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want service desk.
Questions people ask
- Is Affinity or Bitrix24 better?
- Neither clearly leads. Affinity starts at $49/month and Bitrix24 at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Bitrix24?
- Bitrix24 has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Bitrix24.
- Does Affinity or Bitrix24 run on more platforms?
- Affinity runs on Web. Bitrix24 runs on Web, Ios, Android.
- Can I use Bitrix24 for free?
- Yes. Bitrix24 has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Bitrix24 is typically brought in for.
- What can Affinity do that Bitrix24 cannot?
- Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Bitrix24 covers Sales pipeline, Service desk, Project management, Chat. Both handle Contact management, GDPR, Cloud deployment, Web support.

