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Software · head to head

Keap vs Salesforce

Keap logo

Keap

Software

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

Software

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Keap covers Pipeline management, Salesforce covers Opportunity management.

Where they differ

Only the attributes on which Keap and Salesforce actually diverge.

Attributes where Keap and Salesforce differ
AttributeKeapSalesforce
Starting price$29/month$25/month
PlatformsWeb, Ios, AndroidWeb, Ios, Android, Api
Founded20001999

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Stripe
  • Google Ads

Only in Salesforce

  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange
  • Microsoft 365

Both cover

  • Contact management
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • CRM with built in marketing automation for small businessesnot Salesforce
  • Managing contacts, pipelines and follow up campaigns in one systemnot Salesforce

Salesforce

  • Sales managementnot Keap
  • Customer servicenot Keap
  • Marketing automationnot Keap
  • Lead generationnot Keap
  • Analytics & reportingnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Choose Salesforce if

  • You need opportunity management.
  • You work on Web, Ios, Android, Api.
  • You also want lead management.
Salesforce review

Questions people ask

Is Keap or Salesforce better?
Neither clearly leads. Keap starts at $29/month and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Salesforce?
Keap starts at $29/month and Salesforce at $25/month.
Does Keap or Salesforce run on more platforms?
Keap runs on Web, Ios, Android. Salesforce runs on Web, Ios, Android, Api.
What is Keap best used for?
Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what Salesforce is typically brought in for.
What can Keap do that Salesforce cannot?
Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Salesforce covers Opportunity management, Lead management, Reports & dashboards, Email integration. Both handle Contact management, Slack.
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