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CRM · head to head

Keap vs Salesforce

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

CRM

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Keap covers Pipeline management, Salesforce covers Opportunity management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Salesforce actually diverge.

Attributes where Keap and Salesforce differ
AttributeKeapSalesforce
Starting price$29/month$25/month
PlatformsWeb, Ios, AndroidWeb, Ios, Android, Api
Founded20001999

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Stripe
  • Google Ads

Only in Salesforce

  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange
  • Microsoft 365

Both cover

  • Contact management
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Salesforce
  • Marketing automation
  • Sales pipeline managementnot Salesforce

Salesforce

  • Sales managementnot Keap
  • Customer servicenot Keap
  • Marketing automation
  • Lead generationnot Keap
  • Analytics & reportingnot Keap

Both are used for marketing automation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Choose Salesforce if

  • You need opportunity management.
  • You work on Web, Ios, Android, Api.
  • You also want lead management.
Salesforce review

Questions people ask

Is Keap or Salesforce better?
Neither clearly leads. Keap starts at $29/month and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Salesforce?
Keap starts at $29/month and Salesforce at $25/month.
Does Keap or Salesforce run on more platforms?
Keap runs on Web, Ios, Android. Salesforce runs on Web, Ios, Android, Api.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and sales pipeline management are not what Salesforce is typically brought in for.
What can Keap do that Salesforce cannot?
Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Salesforce covers Opportunity management, Lead management, Reports & dashboards, Email integration. Both handle Contact management, Slack.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
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