CRM & Sales · alternatives
Alternatives to Affinity
19 crm & sales tools sit alongside Affinity in this directory. Below is what separates each from Affinity on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 19
- With a free tier
- 9
- Cheaper to start
- 11
- Affinity starts at
- $49/month
Why people look past Affinity
Only what the record supports. Each point below is a figure on the Affinity entry measured against the tools listed beside it.
It costs more than the category median
Affinity starts at $49/month. Across the 13 crm & sales tools listed beside it that publish a price, the median entry point is $29/month.
There is no free tier
The record for Affinity carries no free tier, so evaluating it means paying first. 9 of the 19 alternatives below can be used without paying.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Email productivity and sales engagement platform
- Can be used without paying; Affinity cannot.
- Starts $49 a month cheaper, at Free.
- 4 tiers to Affinity's 2.
Gmail-native CRM for growth teams
- Can be used without paying; Affinity cannot.
- Starts $24 a month cheaper, at $25/month.
- 3 tiers to Affinity's 2.
B2B data enrichment and intelligence
- Can be used without paying; Affinity cannot.
All-in-one CRM, Marketing, and Service Software
- Can be used without paying; Affinity cannot.
- Starts $40 a month cheaper, at $9/month.
- 3 tiers to Affinity's 2.
The customer relationship management CRM
- Can be used without paying; Affinity cannot.
- Sold on a freemium model rather than subscription.
CRM & project management for any business
- Can be used without paying; Affinity cannot.
- Starts $20 a month cheaper, at $29/month.
- 3 tiers to Affinity's 2.
Every Affinity alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Affinity (this page) | $49/month | Subscription | 2 | |
| Mixmax | Free | Subscription | 4 | vs Affinity |
| Copper | Free, then $25/month | Subscription | 3 | vs Affinity |
| Clearbit | Free | - | - | vs Affinity |
| Agile CRM | Free, then $9/month | Subscription | 3 | vs Affinity |
| Capsule CRM | Free | Freemium | - | vs Affinity |
| Insightly | Free, then $29/month | Subscription | 3 | vs Affinity |
| Lusha | Free, then $99/month | Subscription | 3 | vs Affinity |
| Bitrix24 | Free, then $39/month | Subscription | 4 | vs Affinity |
| Apollo.io | Free, then $49/month | Subscription | 3 | vs Affinity |
| Capsule | $19/month | Subscription | 3 | vs Affinity |
| Less Annoying CRM | $30/month | Subscription | 3 | vs Affinity |
| Gong | $1600/user-per-year | - | - | vs Affinity |
| Nimble | $19/month | Subscription | 3 | vs Affinity |
| Freshsales | $19/month | Subscription | 3 | vs Affinity |
| LeadSquared | On request | Subscription | - | vs Affinity |
| Clay | On request | Quote | 1 | vs Affinity |
| Cloze | $50/month | Subscription | 2 | vs Affinity |
| Clari | Free | Subscription | 2 | vs Affinity |
| Keap | $29/month | Subscription | 3 | vs Affinity |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Affinity badges page.
Cheaper ways to solve the same problem
Free to start (9)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
Cheaper than Affinity (11)
Entry price under Affinity's $49/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
What you would be giving up
Affinity is most often brought in for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking, portfolio company support and reporting. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Affinity is broadly right and the question is cost, the Affinity pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the CRM & Sales category lists everything the directory holds, and best crm & sales tools ranks them.
Affinity runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Affinity alternatives
- What are the main alternatives to Affinity?
- 19 other crm & sales tools are listed in this directory, led by Mixmax, Copper, Clearbit, Agile CRM. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Affinity?
- 9 of the alternatives listed here can be used without paying: Mixmax, Copper, Clearbit, Agile CRM, Capsule CRM.
- Is there a cheaper alternative to Affinity?
- Yes. 11 of the alternatives below start under Affinity's $49/month: Mixmax at Free, Copper at Free, then $25/month, Agile CRM at Free, then $9/month, Insightly at Free, then $29/month.
- Why do people look for an alternative to Affinity?
- On the figures on record, 2 things stand out: it costs more than the category median; there is no free tier. Each is set out with the numbers behind it above.
- What would I give up by switching from Affinity?
- Affinity is most often brought in for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking, portfolio company support and reporting. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Affinity?
- None of the crm & sales tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Affinity alternatives chosen?
- They are the tools filed in the same category, CRM & Sales, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored slot runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Affinity against one of these directly?
- Every alternative below has a side-by-side page against Affinity covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every crm & sales tool?
- No. It covers what this directory holds in the CRM & Sales category, 19 tools beside Affinity. The category page lists the rest of the catalogue as it grows.