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CRM · head to head

Affinity vs Hunter

Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite
Hunter logo

Hunter

CRM

Email finding, verification and cold outreach platform for B2B prospecting

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Hunter has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; Hunter free plan is limited to 50 credits per month and a single connected inbox, restricting real usage.
  • They diverge on capability: Affinity covers Contact management, Hunter covers Domain search.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affinity and Hunter actually diverge.

Attributes where Affinity and Hunter differ
AttributeAffinityHunter
Starting price$2000/yearFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebweb, api
Founded20132015

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn

Only in Hunter

  • Domain search
  • Email verifier
  • Campaign sender
  • AI writing assistant
  • Browser extension
  • CRM integrations

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Hunter
  • Automatic capture of email and meeting activity into relationship recordsnot Hunter
  • Finding warm introductions through existing relationship networksnot Hunter
  • Investor relations and fundraising trackingnot Hunter
  • Portfolio company support and reportingnot Hunter

Hunter

  • Finding verified email addresses for a target companynot Affinity
  • Verifying email lists before a campaignnot Affinity
  • Running cold outreach sequences from connected inboxesnot Affinity
  • Enriching CRM records with contact emailsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Hunter

  • Free plan is limited to 50 credits per month and a single connected inbox, restricting real usage.
  • Mobile phone or firmographic data is thinner than dedicated sales intelligence platforms.
  • Multichannel outreach (LinkedIn, calls, SMS) is not supported, unlike some competitors.
  • Higher-volume plans require annual billing to get the advertised discounted price.

Pricing, plan by plan

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

Hunter

Free
  • FreeFree
    • 50 credits per month
    • 1 connected email account
    • Up to 500 recipients per sequence
  • Starter$34/month
    • 2,000 monthly credits (billed yearly)
    • 3 connected email accounts
    • Advanced filters
  • Growth$104/month
    • 10,000 monthly credits (billed yearly)
    • 10 connected email accounts
    • Priority support
  • Scale$209/month
    • 25,000 monthly credits (billed yearly)
    • 20 connected email accounts
    • Account manager included

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Choose Hunter if

  • You need domain search.
  • You want to start without paying.
  • You work on web, api.
  • You also want email verifier.
Hunter review

Questions people ask

Is Affinity or Hunter better?
Neither clearly leads. Affinity starts at $2000/year and Hunter at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Hunter?
Hunter has a free tier; the other does not. Paid plans start at $2000/year for Affinity and Free for Hunter.
Does Affinity or Hunter run on more platforms?
Affinity runs on Web. Hunter runs on web, api.
Can I use Hunter for free?
Yes. Hunter has a free tier, so you can try it without paying. Affinity starts at $2000/year.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Hunter is typically brought in for.
What can Affinity do that Hunter cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Hunter covers Domain search, Email verifier, Campaign sender, AI writing assistant.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
Hunter: What does Hunter cost?

Hunter's Free plan gives 50 credits/month. Paid plans (billed yearly) start at $34/month for Starter (2,000 credits), rising to $104/month for Growth and $209/month for Scale, with custom Enterprise pricing above that.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Hunter: Is there a free plan, and what are its limits?

Yes, Hunter's Free plan includes 50 monthly credits, basic database filters, one connected email account, and sequences capped at 500 recipients.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
Hunter: How is usage metered?

Hunter meters usage in credits, consumed once per billing cycle for searches and verifications; credits reset monthly or accumulate annually depending on the billing plan.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
Hunter: What does Hunter integrate with?

Hunter offers a browser extension, a Google Sheets add-on, CRM connections, and an API, alongside MCP support for AI tool integrations.

Source
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