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CRM · head to head

Keap vs Reply.io

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Reply.io logo

Reply.io

CRM

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Reply.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
  • They diverge on capability: Keap covers Contact management, Reply.io covers Multichannel sequences.

Where they differ

Only the attributes on which Keap and Reply.io actually diverge.

Attributes where Keap and Reply.io differ
AttributeKeapReply.io
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, Androidweb, api
Founded20002014

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Reply.io

  • Multichannel sequences
  • Contact database
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Reply.io
  • Marketing automationnot Reply.io
  • Sales pipeline managementnot Reply.io

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot Keap
  • Automating cold calling and SMS follow-ups alongside emailnot Keap
  • Finding new B2B prospects from a built-in contact databasenot Keap
  • Syncing outreach activity into an existing CRMnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Reply.io if

  • You need multichannel sequences.
  • You want to start without paying.
  • You work on web, api.
  • You also want contact database.
Reply.io review

Questions people ask

Is Keap or Reply.io better?
Neither clearly leads. Keap starts at $29/month and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Reply.io?
Reply.io has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Reply.io.
Does Keap or Reply.io run on more platforms?
Keap runs on Web, Ios, Android. Reply.io runs on web, api.
Can I use Reply.io for free?
Yes. Reply.io has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Reply.io is typically brought in for.
What can Keap do that Reply.io cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
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