CRM & Sales · pricing
Keap pricing
Keap publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- $29/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Not on record
Keap plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Lite | $29/month | 2 | Entry tier |
| Standard | $59/month | 3 | +$30/month, 3 more features |
| Professional | $149/month | 3 | +$90/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Lite
$29/monthThe entry tier. It covers contact management, email marketing.
Standard
$59/monthOver Lite, this tier adds:
- Everything in Lite
- Sales automation
- Pipeline management
Professional
$149/monthOver Standard, this tier adds:
- Everything in Standard
- Advanced automation
- AI features
What the product covers
The full Keap feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Contact management
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
Integrations
- Zapier
- Slack
- Stripe
- Google Ads
- Facebook Ads
Security
- GDPR
Deployment
- Cloud deployment
Platform
- Web support
- Ios support
- Android support
Localization
- English language support
People bring Keap in for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. If that is not the job you are buying for, the alternatives to Keap are worth a look before you commit to a tier.
How that compares in CRM & Sales
Across the 5 crm & sales tools in this directory that publish a starting price, the median entry point is $39/month. Keap starts at $29/month, which puts it below the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Keap (this page) | $29/month | subscription | - | |
| Clay | On request | quote | - | vs Keap |
| Capsule | $19/month | subscription | - | vs Keap |
| Agile CRM | Free, then $9/month | subscription | - | vs Keap |
| Bitrix24 | Free, then $39/month | subscription | - | vs Keap |
| Capsule CRM | Free | freemium | - | vs Keap |
| Affinity | $49/month | subscription | - | vs Keap |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Keap badges page.
Before you pay for Keap
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $29/month and $149/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Keap against the tools that do have one before committing.
Keap runs on web, ios, android, and is published by Keap of Chandler, AZ. The full record is on the Keap review, and the rest of the category is under best crm & sales tools.
Keap pricing questions
- How much does Keap cost?
- Keap publishes 3 tiers, from $29/month for Lite up to $149/month for Professional. The cheapest paid tier is $29/month.
- Does Keap have a free plan?
- Not on the record we hold: Keap is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Lite and Standard on Keap?
- Standard costs $59/month against $29/month, and adds everything in lite, sales automation, pipeline management.
- Is the Professional plan on Keap worth it?
- That depends entirely on whether you need what it adds, which on the published record is everything in standard, advanced automation, ai features. It costs $149/month against $29/month for Lite. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Keap expensive for a crm & sales tool?
- It starts below the middle of its category. Across the 5 crm & sales tools in this directory that publish a starting price, the median entry point is $39/month; Keap starts at $29/month.
- Which crm & sales tools can I use without paying?
- 4 of the 8 crm & sales tools listed alongside Keap have a free tier: Agile CRM, Bitrix24, Capsule CRM, Apollo.io.
- What am I actually paying for with Keap?
- The record lists 17 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system.
- Does Keap charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Keap prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Keap against before paying?
- The closest crm & sales tools in this directory are Clay, Capsule, Agile CRM, Bitrix24. Each has a side-by-side comparison with Keap covering price, platforms and features.