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CRM · head to head

Keap vs Lusha

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Lusha logo

Lusha

CRM

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Lusha teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • They diverge on capability: Keap covers Contact management, Lusha covers Contact database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Lusha actually diverge.

Attributes where Keap and Lusha differ
AttributeKeapLusha
Starting price$29/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20002016

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • Salesforce
  • HubSpot

Both cover

  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Lusha
  • Marketing automationnot Lusha
  • Sales pipeline managementnot Lusha

Lusha

  • Lead generationnot Keap
  • Contact researchnot Keap
  • Email verificationnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Lusha

  • Teams over 5 users must contact sales for configuration; no published per-user limits for standard plans
  • Unused credits on monthly plans roll over but cap at twice the monthly limit, creating potential waste
  • Annual plans do not roll over unused credits; they reset at cycle end

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Lusha

Free
  • FreeFree
    • 40 credits per month
    • Basic prospecting features
    • Browser extension
  • Starter$49.9/month
    • 400 credits per month
    • All Free plan features
  • Professional$69.9/month
    • 600 credits per month
    • All Starter features
  • Premium$399.9/month
    • 3,400 credits per month
    • All Professional features

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Questions people ask

Is Keap or Lusha better?
Neither clearly leads. Keap starts at $29/month and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Lusha?
Lusha has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Lusha.
Does Keap or Lusha run on more platforms?
Keap runs on Web, Ios, Android. Lusha runs on Web.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Lusha is typically brought in for.
What can Keap do that Lusha cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle GDPR, Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Lusha: What does Lusha's Free plan include?

Lusha's Free plan provides 40 credits per month at no cost. It includes basic prospecting features, browser extension access, and CRM integrations. Credits are used for email reveals (1 credit per contact) and phone numbers (10 credits per contact).

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Lusha: How do Lusha credits work and what is the credit rollover policy?

Lusha uses a credit system where email reveals cost 1 credit and phone reveals cost 10 credits per contact. On monthly plans, unused credits roll over and accumulate up to twice your monthly credit limit. Annual plans reset unused credits at the cycle's end without rollover.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Lusha: What is the annual pricing for Lusha plans?

Lusha offers annual pricing at a discount: Starter is $449.10/year (4,800 credits annually), Professional is $587.16/year (7,200 credits), and Premium is $3,119.21/year (40,800 credits). Annual plans are cheaper per credit than monthly but do not roll over unused credits.

Source
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