CRM · pricing
Affinity pricing
Affinity publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Affinity pricing is $2000/year across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- $2000/year
- Model
- Subscription
- Tiers
- 4
- Free tier
- Not on record
Affinity plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Essential | $2000/year | 4 | Entry tier |
| Scale | $2300/year | 6 | +$300/year, 6 more features |
| Advanced | $2700/year | 5 | +$400/year, 5 more features |
| Enterprise | On request | 5 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Essential
$2000/yearThe entry tier. It covers activity capture (email and calendar), relationship scoring and interaction history, deal pipeline tracking, early ai access via affinity labs.
Scale
$2300/yearOver Essential, this tier adds:
- Automatic meeting capture (Notetaker)
- AI Chat conversational access
- Affinity Ascend agent platform
- MCP server integration
- Inferred network connections
- 100000 API calls per month
Advanced
$2700/yearOver Scale, this tier adds:
- Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
- Company growth insights
- Packaged integrations (Slack, Salesforce, Box)
- Workflow automations
- Industry-matched sourcing
Enterprise
On requestOver Advanced, this tier adds:
- Fund-level permissions
- Enterprise SSO
- Custom data retention
- Unlimited API access
- Dedicated implementation support
What the product covers
The full Affinity feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
Integrations
- Gmail
- Outlook
- Crunchbase
Security
- SOC2
- GDPR
Deployment
- Cloud deployment
Platform
- Web support
Localization
- English language support
People bring Affinity in for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking, portfolio company support and reporting. If that is not the job you are buying for, the alternatives to Affinity are worth a look before you commit to a tier.
How that compares in CRM
Across the 6 crm tools in this directory that publish a starting price, the median entry point is $24/month. Affinity starts at $2000/year, which puts it above the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Affinity (this page) | $2000/year | subscription | - | |
| Kylas | Free, then 12999/month | Flat rate per month, unlimited users | - | vs Affinity |
| Bigin | Free, then $7/month | Per user per month | - | vs Affinity |
| Apptivo | On request | Per user per month | - | vs Affinity |
| Scratchpad | Free, then $19/month | Per user per month | - | vs Affinity |
| OnePageCRM | $9.95/month | Per user per month | - | vs Affinity |
| Salesflare | $29/month | Per user per month | - | vs Affinity |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Affinity badges page.
Before you pay for Affinity
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between $2000/year and On request, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Affinity against the tools that do have one before committing.
Affinity runs on web, and is published by Affinity Inc of San Francisco, CA. The full record is on the Affinity review, and the rest of the category is under best crm tools.
Affinity pricing questions
- How much does Affinity cost?
- Affinity publishes 4 tiers, from $2000/year for Essential up to On request for Enterprise. The cheapest paid tier is $2000/year.
- Does Affinity have a free plan?
- Not on the record we hold: Affinity is listed as subscription. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Essential and Scale on Affinity?
- Scale costs $2300/year against $2000/year, and adds automatic meeting capture (notetaker), ai chat conversational access, affinity ascend agent platform, mcp server integration.
- Is the Enterprise plan on Affinity worth it?
- That depends entirely on whether you need what it adds, which on the published record is fund-level permissions, enterprise sso, custom data retention, unlimited api access. It costs On request against $2000/year for Essential. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Affinity expensive for a crm tool?
- It starts above the middle of its category. Across the 6 crm tools in this directory that publish a starting price, the median entry point is $24/month; Affinity starts at $2000/year.
- Which crm tools can I use without paying?
- 3 of the 8 crm tools listed alongside Affinity have a free tier: Kylas, Bigin, Scratchpad.
- What am I actually paying for with Affinity?
- The record lists 14 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks.
- Does Affinity charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Affinity prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Affinity against before paying?
- The closest crm tools in this directory are Kylas, Bigin, Apptivo, Scratchpad. Each has a side-by-side comparison with Affinity covering price, platforms and features.