Mailchimpvs
Constant Contact
Constant Contact: Email marketing platform with SMS, social media, and automation capabilities for small businesses
Mailchimp
Turn emails into revenue
As of 30 August 2026, Mailchimp has a free plan and paid plans start at $13/month. Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Softwr lists it under E-Commerce. Mailchimp is made by Intuit Mailchimp, launched in 2001, available on Web, iOS, Android.
Overview
What Mailchimp does
Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis.
What people use it for
- Email newsletters
- E-commerce marketing
- Lead generation
- Customer engagement
- Marketing automation
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Mailchimp.
- The free plan allows 250 contacts and 500 sends a month, with a 250 daily cap
- Price is driven by contact count, so the list growing raises the bill regardless of how much you send
- Send allowances are a multiple of contacts, 10x on Essentials and 12x on Standard, so a large list with heavy sending forces a tier change
- Essentials allows 3 seats and Standard 5; unlimited seats need Premium at $350 a month
- The headline $13 and $20 prices are for 500 contacts, not a flat rate
Cross-shopped
What people choose instead of Mailchimp
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- MailchimpvsConvertKit
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Pricing
What Mailchimp costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 250 contacts
- 500 sends per month
- Basic email campaigns
Essentials
$13 /mo
- 500+ contacts
- Email campaigns
- Basic automation
Standard
$20 /mo
- Advanced automation
- Segmentation
- Landing pages
Capabilities
Features
Email campaigns
Marketing automation
Landing pages
Forms & popups
Audience management
Content studio
Analytics
Social media
Shopify
Integration with Shopify
WooCommerce
Integration with WooCommerce
Salesforce
Integration with Salesforce
WordPress
Integration with WordPress
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Does Mailchimp offer a free plan?
Yes, Mailchimp's free plan supports up to 250 contacts and 500 sends per month with a 250-per-day cap.
SourceWhat email features does Mailchimp include?
Mailchimp provides email campaign builder, automation sequences, segmentation, contact management, and A/B testing for email marketing.
SourceCan Mailchimp integrate with e-commerce platforms?
Yes, Mailchimp integrates with Shopify, WooCommerce, Squarespace, and other e-commerce platforms for customer sync and abandoned cart automation.
SourceBehind it
Who makes Mailchimp
- Company
- Intuit Mailchimp
- Based in
- Atlanta, GA
- Founders
- Ben Chestnut, Dan Kurzius
Timeline
Mailchimp over time
- Acquisition2021-11-01$12bn
Intuit completed Mailchimp acquisition for 5.7 billion USD cash and 6.3 billion USD in stock
Source - Acquisition2021-09-13$12bn
Intuit announced acquisition of Mailchimp for 12 billion USD
Source - Founded2001-01-01
Mailchimp founded by Ben Chestnut and Dan Kurzius in Atlanta as side project of Rocket Science Group
Source
Keep looking
Where to go from Mailchimp
- Mailchimp alternativesEvery product people weigh against it
- Mailchimp pricingPlans, floors and what the tiers exclude
- Mailchimp badgesWhich rules it meets, and the figure behind each
- All E-Commerce softwareThe full category
- Best E-Commerce softwareThe shortlist, and how it was cut
Best E-Commerce software for
Compare Mailchimp with
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Softwr does not host reviews and shows no star rating for Mailchimp, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Mailchimp
Mailchimp alternatives
What people switch to, and what they give up
Mailchimp pricing
Every tier, and where the cost actually lands
Compare Mailchimp
Put it head to head with anything we hold
Mailchimp badge
Its rating, and an embed for your own site
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