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CRM · head to head

Keap vs Zoho CRM

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Zoho CRM logo

Zoho CRM

CRM

The world's favorite CRM

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Zoho CRM free tier limited to 3 users only
  • They diverge on capability: Keap covers Pipeline management, Zoho CRM covers Lead management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Zoho CRM actually diverge.

Attributes where Keap and Zoho CRM differ
AttributeKeapZoho CRM
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Ios, Android, Api
Founded20001996

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Pipeline management
  • Marketing automation
  • Reporting
  • Stripe
  • Google Ads
  • Facebook Ads
  • Cloud deployment
  • Web support

Only in Zoho CRM

  • Lead management
  • Deal tracking
  • Analytics
  • Mobile CRM
  • AI assistant (Zia)
  • G Suite
  • Office 365
  • Mailchimp

Both cover

  • Contact management
  • Email marketing
  • Sales automation
  • Zapier
  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Zoho CRM
  • Marketing automation
  • Sales pipeline managementnot Zoho CRM

Zoho CRM

  • Sales automationnot Keap
  • Lead managementnot Keap
  • Customer supportnot Keap
  • Marketing automation
  • Analytics & reportingnot Keap

Both are used for marketing automation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Zoho CRM

  • Free tier limited to 3 users only
  • Steep pricing when scaling beyond 10 users
  • Limited offline capabilities compared to some competitors
  • Setup and configuration can require significant customization

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Zoho CRM

Free
  • FreeFree
    • Up to 3 users
    • Basic modules
    • Standard dashboards
  • Standard$14/month
    • Sales forecasting
    • Custom dashboards
    • Workflow automation
  • Professional$23/month
    • Inventory management
    • AI predictions
    • Advanced customization
  • Enterprise$40/month
    • Zia AI assistant
    • Multi-currency
    • Advanced analytics

Which should you pick?

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want marketing automation.
Keap review

Choose Zoho CRM if

  • You need lead management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want deal tracking.
Zoho CRM review

Questions people ask

Is Keap or Zoho CRM better?
Neither clearly leads. Keap starts at $29/month and Zoho CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Zoho CRM?
Zoho CRM has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Zoho CRM.
Does Keap or Zoho CRM run on more platforms?
Keap runs on Web, Ios, Android. Zoho CRM runs on Web, Ios, Android, Api.
Can I use Zoho CRM for free?
Yes. Zoho CRM has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and sales pipeline management are not what Zoho CRM is typically brought in for.
What can Keap do that Zoho CRM cannot?
Keap covers Pipeline management, Marketing automation, Reporting, Stripe. Zoho CRM covers Lead management, Deal tracking, Analytics, Mobile CRM. Both handle Contact management, Email marketing, Sales automation, Zapier.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Zoho CRM: Does Zoho CRM have a free tier?

Yes. Zoho CRM offers a free plan for up to 3 users that includes core CRM functionality like lead, contact, and account management, basic workflow automation, and customizable dashboards.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Zoho CRM: What does Zoho CRM cost for a paid plan?

Zoho CRM pricing ranges from $14 per user per month for the Standard plan up to $52 per user per month for the Ultimate plan when billed annually. Most sales teams use the Professional plan around $23/user/month or Enterprise at $40/user/month.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Zoho CRM: Is Zoho CRM independent or owned by another company?

Zoho CRM is part of Zoho Corporation, which is independent and bootstrapped. The parent company was founded in 1996 as AdventNet, rebranded to Zoho in 2009, and has never accepted external venture funding.

Source
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