Software · head to head
Affinity vs Ontraport

Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page
- They diverge on capability: Affinity covers Deal tracking, Ontraport covers Sales pipeline.
Where they differ
Only the attributes on which Affinity and Ontraport actually diverge.
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
- Crunchbase
Only in Ontraport
- Sales pipeline
- Email marketing
- Marketing automation
- Automation
- Reporting
- Landing pages
- Zapier
- Slack
Both cover
- Contact management
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Ontraport
- Automatic capture of email and meeting activity into relationship recordsnot Ontraport
- Finding warm introductions through existing relationship networksnot Ontraport
- Investor relations and fundraising trackingnot Ontraport
- Portfolio company support and reportingnot Ontraport
Ontraport
- CRM with marketing automation and campaign buildingnot Affinity
- Managing contacts, pages and email sequences in one platformnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Ontraport
- No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
- Reaching a figure requires a trial signup or a sales conversation
- The two months free saving requires annual billing
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Ontraport
$24/month- Plus$24/month
- Contact management
- Email marketing
- Pro$79/month
- Everything in Plus
- Automation
- CRM
- Pro+$149/month
- Everything in Pro
- Advanced features
- API access
Which should you pick?
Questions people ask
- Is Affinity or Ontraport better?
- Neither clearly leads. Affinity starts at $49/month and Ontraport at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Ontraport?
- Affinity starts at $49/month and Ontraport at $24/month.
- Does Affinity or Ontraport run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Ontraport is typically brought in for.
- What can Affinity do that Ontraport cannot?
- Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Ontraport covers Sales pipeline, Email marketing, Marketing automation, Automation. Both handle Contact management, GDPR, Cloud deployment, Web support.
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