Softwr

Software · head to head

Affinity vs Ontraport

Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Ontraport logo

Ontraport

Software

All-in-one CRM and marketing automation

From
$24/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • They diverge on capability: Affinity covers Deal tracking, Ontraport covers Sales pipeline.

Where they differ

Only the attributes on which Affinity and Ontraport actually diverge.

Attributes where Affinity and Ontraport differ
AttributeAffinityOntraport
Starting price$49/month$24/month
Founded20132009

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase

Only in Ontraport

  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Automation
  • Reporting
  • Landing pages
  • Zapier
  • Slack

Both cover

  • Contact management
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Ontraport
  • Automatic capture of email and meeting activity into relationship recordsnot Ontraport
  • Finding warm introductions through existing relationship networksnot Ontraport
  • Investor relations and fundraising trackingnot Ontraport
  • Portfolio company support and reportingnot Ontraport

Ontraport

  • CRM with marketing automation and campaign buildingnot Affinity
  • Managing contacts, pages and email sequences in one platformnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Which should you pick?

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.

Choose Ontraport if

  • You need sales pipeline.
  • You also want email marketing.

Questions people ask

Is Affinity or Ontraport better?
Neither clearly leads. Affinity starts at $49/month and Ontraport at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Ontraport?
Affinity starts at $49/month and Ontraport at $24/month.
Does Affinity or Ontraport run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Ontraport is typically brought in for.
What can Affinity do that Ontraport cannot?
Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Ontraport covers Sales pipeline, Email marketing, Marketing automation, Automation. Both handle Contact management, GDPR, Cloud deployment, Web support.

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