Softwr

Category

The best CRM software

Customer Relationship Management (CRM) software helps businesses manage interactions with current and potential customers. These platforms centralize customer data, automate sales processes, and provide insights to improve customer relationships and drive revenue growth while enabling sales teams to work more efficiently and close deals faster.

Tools listed
50

All 50 crm tools

Every listing shows its published starting price on the same footing, so a shortlist does not take ten tabs.

Kylas logo

Kylas

Indian sales CRM sold at a flat monthly rate with unlimited users instead of per seat

From ₹12,999/mo
Salesflare logo

Salesflare

CRM that builds its own records from email, calendar and phone activity for B2B sales teams

From $29/mo
Corefactors AI CRM logo

Corefactors AI CRM

Indian RevOps CRM bundling sales, marketing, support and success in one per user subscription

From ₹899/mo
Daylite logo

Daylite

CRM and project management built exclusively for Mac, iPhone and iPad

From $15/mo
EspoCRM logo

EspoCRM

AGPL open source CRM in PHP that you can self-host free or buy as cloud with seat minimums

From $15/mo
SuiteCRM logo

SuiteCRM

Open source fork of SugarCRM with no per user licence fee, sold as hosting and support

From £50/mo
Krayin logo

Krayin

Open source Laravel CRM for sales teams that want to own the code

Free
Apptivo logo

Apptivo

A bundle of around fifty business apps sold on one per-user subscription

Pricing on request
Bigin logo

Bigin

Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself

From $7/mo
Scratchpad logo

Scratchpad

Faster workspace over Salesforce for sales reps to update pipeline, take notes and manage deals

From $19/mo
Solid Performers logo

Solid Performers

Indian sales CRM with per-user pricing from 10 US dollars and a five-user minimum on monthly billing

Pricing on request
OnePageCRM logo

OnePageCRM

Action-first CRM from Ireland that forces every contact to carry a scheduled next step

From $9.95/mo
Twenty logo

Twenty

Open-source CRM platform for technical teams at AI speed

From $9/mo
Woodpecker logo

Woodpecker

Cold email and LinkedIn outreach automation platform with pay-per-use pricing

From $7/mo
UpLead logo

UpLead

B2B contact database and lead intelligence platform for sales prospecting

From $74/mo
S

Snov.io

Lead generation, email verification, outreach automation and CRM platform

From $39/mo
Seamless.AI logo

Seamless.AI

Sales lead search engine for finding contact and company data

Free
Reply.io logo

Reply.io

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From $49/mo
lemlist logo

lemlist

Multichannel cold outreach platform for email, LinkedIn, SMS and calling

From $55/mo
Hunter logo

Hunter

Email finding, verification and cold outreach platform for B2B prospecting

From $34/mo
Vtiger logo

Vtiger

Open source CRM for growing businesses

From $12/mo
Keap logo

Keap

CRM and marketing automation for small business

From $29/mo
Zoho CRM logo

Zoho CRM

The world's favorite CRM

From $14/mo
LeadSquared logo

LeadSquared

Indian marketing automation and CRM platform for lead management

From $1,200/yr
Bitrix24 logo

Bitrix24

All-in-one CRM and business automation platform

Free
Clearbit logo

Clearbit

B2B data enrichment and intelligence

Free
Less Annoying CRM logo

Less Annoying CRM

Simple CRM built by small business experts

From $30/mo
Teamleader logo

Teamleader

Belgian CRM and business software for quotations, invoicing and project work

From €37.5/mo
Insightly logo

Insightly

CRM & project management for any business

From $29/user/mo
Clay logo

Clay

Data platform for sales teams

From $167/mo
Lusha logo

Lusha

B2B contact and company intelligence

From $49.9/mo
Cloze logo

Cloze

Relationship management for professionals

From $50/mo
Mixmax logo

Mixmax

Email productivity and sales engagement platform

Free
Nimble logo

Nimble

Social CRM for teams

From $19/mo
Agile CRM logo

Agile CRM

All-in-one CRM, Marketing, and Service Software

From $8.99/mo
Capsule logo

Capsule

Visual CRM for small teams

From $19/mo
Copper logo

Copper

Gmail-native CRM for growth teams

From $29/user/mo
Ontraport logo

Ontraport

All-in-one CRM and marketing automation

From $24/mo
Outreach logo

Outreach

Sales execution platform for revenue teams

From $100/mo
Folk logo

Folk

The CRM that works for you, not the other way around

From $24/mo
Pipedrive logo

Pipedrive

The CRM that sales teams love to use

Pricing on request
R

Really Simple Systems

Easy CRM for small businesses

From $15/mo
Freshsales logo

Freshsales

Smart CRM for growing businesses

From $19/mo
Salesforce logo

Salesforce

World's #1 CRM

From $25/mo
Seismic logo

Seismic

Sales enablement and content management platform

Pricing on request
Gong logo

Gong

Revenue intelligence platform

From $1,600/user/yr
SharpSpring logo

SharpSpring

Marketing automation for agencies

From $50/mo
Streak logo

Streak

CRM superpowers for Gmail

From $49/mo
Affinity logo

Affinity

Relationship intelligence platform for professionals

From $2,000/yr
Capsule CRM logo

Capsule CRM

The customer relationship management CRM

Free

What crm software costs

Counted from the published pricing of the 50 listings on this page. A tool counts as free only where it publishes a $0 plan, an open-source licence or a starting price of zero.

Cheapest paid plan
$7Bigin
Median entry price
$29across 44 priced
Dearest entry price
$12,999Kylas
Publish a $0 plan
19of 50

Paid crm plans in this set start anywhere from $7 a month for Bigin to $12,999 for Kylas. The median entry price across the 44 tools that publish one is $29, half of them start below that figure and half above it.

19 of 50 publish a $0 plan, and 2 of those charge nothing at all. 27 tools have no free tier of any kind.

17 of 50 keep at least one tier unpriced and sold by quote, which in practice means the number you end up paying at the top end is not on this page or on theirs.

Bigin pricingKylas pricingKylas plans

How these vendors bill

The billing model each of the 50 crm listings publishes, counted. Two tools at the same headline price are not the same purchase if one of them charges per seat.

subscription
27
Per user per month
9
freemium
5
Open source, no licence fee
2
Flat rate per month, unlimited users
1
usage-based
1

Separately, 17 of 50 publish at least one tier with no price attached. Those are sold by quote, so the top of the ladder is negotiable, and unknowable, until you talk to sales.

What comes as standard, and what you pay extra for

Every capability named in a published pricing tier by any of the 43 crm tools here that break their plans down, counted once per vendor. This measures what vendors choose to advertise as a selling point, not everything the software does, an absence below is silence, not a missing feature.

Named most often

  • Contact management , 9 of 43
  • Advanced analytics , 5 of 43
  • API access , 5 of 43
  • Pipeline management , 5 of 43
  • Advanced customization , 4 of 43

Named by fewer

  • Dedicated account manager , 4 of 43
  • Email marketing , 4 of 43
  • Priority support , 4 of 43
  • Unlimited users , 4 of 43
  • CRM sync , 3 of 43

Named by exactly one vendor: Account & contact management, Basic modules, Dashboards, Fund-level permissions, Phone support, Team collaboration. Those are differentiators rather than table stakes.

What “CRM” covers in practice

The subject tags that recur across these 50 listings, with the number of tools carrying each. A category label is a filing decision; this is the closer read of what is actually filed under it.

  • crm34
  • sales13
  • lead generation7
  • Small Business7
  • Cold Email5
  • marketing-automation5
  • Open Source5
  • Email Verification4
  • Enterprise4
  • sales-engagement4
  • Self-Hosted4
  • b2b-data3

Carried by a single tool: agencies, automation, content-management, developer-friendly, intelligence, mac, Revops, Sugarcrm Fork. If one of those is the reason you are here, the category page is the wrong lens, go straight to that product.

How to choose between them

Four things the numbers above should change about your shortlist.

Start with the free tiers if there are enough of them

19 of 50 crm tools here publish a $0 plan, which is enough to run a real trial without a purchase order. A free tier is worth more than a free trial when you are evaluating: a trial expires on the vendor's schedule, a free plan expires when you outgrow it. The thing to check before you commit is which of the capabilities below sit above the free line, starting with contact management, the single most frequently named capability in this category's published tiers.

Read the spread before you read the features

$7 to $12,999 is a $12,992 spread on entry price alone, and a spread that wide is never about polish, it is about who the vendor built for. Tools at the bottom of this ladder are priced for one person or a small team; tools near $12,999 are priced for a department with a procurement process. Decide which of those you are before you compare capability, or you will shortlist four tools that were never competing for the same buyer.

Check which tier you actually land on

41 of 50 tools here publish three or more tiers, and the median vendor in this category ships 3 of them. The advertised price is the first rung, and the things teams tend to need, contact management, advanced analytics, api access, are named in higher plans far more often than in entry ones. Price your shortlist at the tier that contains what you need, not at the tier on the pricing page's left edge.

The billing model matters more than the headline number

This category splits across 6 billing models: subscription on 27 listings, Per user per month on 9, and 4 other arrangements across the rest. A per-user price and a flat subscription at the same headline figure are not the same purchase, the first one grows with headcount and the second does not. Multiply by your real team size before you compare two numbers side by side.

Compare crm tools directly

Every pairing below is a full comparison: the same checklist applied to both, so a gap in one is a gap in the other.

Go straight to the numbers

Questions people ask about crm software

Answered from the listings on this page, and nowhere else.

How much does crm software cost?
Across the 50 crm tools listed here, paid plans start between $7 and $12,999 a month, with a median entry price of $29. The most expensive single tier published in the category is $12,999 a month (Kylas). 19 of 50 also publish a $0 plan.
What is the cheapest crm software?
2 of the 50 tools listed here cost nothing at all. Among the ones that charge, Bigin has the lowest published entry price at $7 a month. Cheapest and best value are different questions: check which tier the capability you need actually appears in before you compare starting prices.
Is there free crm software?
Yes, 19 of 50 tools in this category publish a plan priced at $0. 2 of them are free outright, with no paid tier above. A tool is only counted as free here when it publishes a $0 plan, an open-source licence, or a starting price of zero, a free trial does not count.
What features should crm software have?
Judging by what vendors put in their own published pricing tiers, the most frequently named capabilities in this category are contact management (9 of 43 tools that publish plan detail), advanced analytics (5) and api access (5). Treat those as the category baseline. Anything named by only one vendor, such as account & contact management or basic modules, is a differentiator rather than a standard, so it is worth deciding whether you need it before it narrows your shortlist to one.
How is crm software usually billed?
subscription (27), Per user per month (9), freemium (5), Open source, no licence fee (2), plus 2 less common arrangements, counted across the 50 listings on this page. The distinction that costs money is per-seat versus flat: a per-user plan at the same headline price scales with your headcount and a flat subscription does not. 17 of 50 tools also keep at least one tier unpriced and sold by quote.
What does crm software actually cover?
The 50 tools on this page do not describe themselves the same way. The subject tags they carry most often are crm (34), sales (13), lead generation (7), small business (7), cold email (5). That spread is the honest answer to what the category means in practice: it is not one product shape, and two tools filed under crm may overlap on very little.
How many pricing tiers do crm tools offer?
45 of 50 tools here publish a plan breakdown, and the median one has 3 tiers. 41 of 50 publish three or more. More tiers is not generosity, it usually means the capability you are buying for sits two rungs above the advertised price, so price your shortlist at the tier that contains it.
How many crm tools are listed on Softwr?
50 approved crm listings appear on this page, including Kylas, Salesflare, Corefactors AI CRM, Daylite. Each links to a full breakdown with its pricing tiers and plan detail, and the category can be filtered by price and sorted by rating above. You can also read the shortlist view at /best/crm, which ranks the same set by published rating.

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