Software · head to head
Cloze vs Keap
The short version
- Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- They diverge on capability: Cloze covers Communication history, Keap covers Pipeline management.
Where they differ
Only the attributes on which Cloze and Keap actually diverge.
Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cloze
- Communication history
- Relationship insights
- Task management
- Integration aggregation
- Gmail
- Outlook
Only in Keap
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
- Zapier
- Slack
- Stripe
Both cover
- Contact management
- GDPR
- Cloud deployment
- Web support
- Ios support
- Android support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Cloze
- CRM that builds contact records automatically from email and calendarnot Keap
- Tracking relationships and follow ups without manual data entrynot Keap
Keap
- CRM with built in marketing automation for small businessesnot Cloze
- Managing contacts, pipelines and follow up campaigns in one systemnot Cloze
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cloze
- Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
- Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
- Lead routing, sub team hierarchies and enterprise controls are Platinum only
- Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
- The concierge service is an add on at $20 per user per month with a $500 monthly minimum
- Every published rate assumes annual billing
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Pricing, plan by plan
Cloze
$50/month- Professional$50/month
- Contact management
- Communication history
- Insights
- Team$100/month
- Everything in Professional
- Team collaboration
- Advanced analytics
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Which should you pick?
Choose Cloze if
- You need communication history.
- You work on Web, Ios, Android.
- You also want relationship insights.
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Cloze or Keap better?
- Neither clearly leads. Cloze starts at $50/month and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cloze or Keap?
- Cloze starts at $50/month and Keap at $29/month.
- Does Cloze or Keap run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is Cloze best used for?
- Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Keap is typically brought in for.
- What can Cloze do that Keap cannot?
- Cloze covers Communication history, Relationship insights, Task management, Integration aggregation. Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Both handle Contact management, GDPR, Cloud deployment, Web support.