Is Hunter or Keap better?

Neither clearly leads. Hunter starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Hunter or Keap?

Hunter has a free tier; the other does not. Paid plans start at Free for Hunter and $29/month for Keap.

Does Hunter or Keap run on more platforms?

Hunter runs on web, api. Keap runs on Web, Ios, Android.

Can I use Hunter for free?

Yes. Hunter has a free tier, so you can try it without paying. Keap starts at $29/month.

What is Hunter best used for?

Hunter is most often used for finding verified email addresses for a target company, verifying email lists before a campaign, running cold outreach sequences from connected inboxes, enriching crm records with contact emails. Of those, finding verified email addresses for a target company and verifying email lists before a campaign are not what Keap is typically brought in for.

What can Hunter do that Keap cannot?

Hunter covers Domain search, Email verifier, Campaign sender, AI writing assistant. Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.

CRM · head to head

Hunter vs Keap

Hunter

CRM

Email finding, verification and cold outreach platform for B2B prospecting

From: Free
Rated: -

Full review Website

Keap

CRM

CRM and marketing automation for small business

From: $29/month
Rated: -

Full review Website

The short version

Only Hunter has a free tier, so it costs nothing to try first.
Each has a real cost: Hunter free plan is limited to 50 credits per month and a single connected inbox, restricting real usage.; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
They diverge on capability: Hunter covers Domain search, Keap covers Contact management.

Where they differ

Only the attributes on which Hunter and Keap actually diverge.

Attributes where Hunter and Keap differ
Attribute	Hunter	Keap
Starting price	Free	$29/month
Pricing model	freemium	subscription
Free tier	Yes	No
Platforms	web, api	Web, Ios, Android
Founded	2015	2000

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hunter

Domain search
Email verifier
Campaign sender
AI writing assistant
Browser extension
CRM integrations

Only in Keap

Contact management
Pipeline management
Email marketing
Marketing automation
Sales automation
Reporting
Zapier
Slack

What people use each for

The jobs each tool is most often brought in to do.

Hunter

Finding verified email addresses for a target companynot Keap
Verifying email lists before a campaignnot Keap
Running cold outreach sequences from connected inboxesnot Keap
Enriching CRM records with contact emailsnot Keap

Keap

Contact management and CRMnot Hunter
Marketing automationnot Hunter
Sales pipeline managementnot Hunter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hunter

Free plan is limited to 50 credits per month and a single connected inbox, restricting real usage.
Mobile phone or firmographic data is thinner than dedicated sales intelligence platforms.
Multichannel outreach (LinkedIn, calls, SMS) is not supported, unlike some competitors.
Higher-volume plans require annual billing to get the advertised discounted price.

Keap

The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
Implementation services are described as required rather than optional
Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

Hunter

Free

FreeFree
- 50 credits per month
- 1 connected email account
- Up to 500 recipients per sequence
Starter$34/month
- 2,000 monthly credits (billed yearly)
- 3 connected email accounts
- Advanced filters
Growth$104/month
- 10,000 monthly credits (billed yearly)
- 10 connected email accounts
- Priority support
Scale$209/month
- 25,000 monthly credits (billed yearly)
- 20 connected email accounts
- Account manager included

Keap

$29/month

Lite$29/month
- Contact management
- Email marketing
Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
Professional$149/month
- Everything in Standard
- Advanced automation
- AI features

Which should you pick?

Choose Hunter if

You need domain search.
You want to start without paying.
You work on web, api.
You also want email verifier.

Hunter review

Choose Keap if

You need contact management.
You work on Web, Ios, Android.
You also want pipeline management.

Keap review

Questions people ask

Is Hunter or Keap better?: Neither clearly leads. Hunter starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hunter or Keap?: Hunter has a free tier; the other does not. Paid plans start at Free for Hunter and $29/month for Keap.
Does Hunter or Keap run on more platforms?: Hunter runs on web, api. Keap runs on Web, Ios, Android.
Can I use Hunter for free?: Yes. Hunter has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Hunter best used for?: Hunter is most often used for finding verified email addresses for a target company, verifying email lists before a campaign, running cold outreach sequences from connected inboxes, enriching crm records with contact emails. Of those, finding verified email addresses for a target company and verifying email lists before a campaign are not what Keap is typically brought in for.
What can Hunter do that Keap cannot?: Hunter covers Domain search, Email verifier, Campaign sender, AI writing assistant. Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Hunter: What does Hunter cost?

Hunter's Free plan gives 50 credits/month. Paid plans (billed yearly) start at $34/month for Starter (2,000 credits), rising to $104/month for Growth and $209/month for Scale, with custom Enterprise pricing above that.

Source

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source

Hunter: Is there a free plan, and what are its limits?

Yes, Hunter's Free plan includes 50 monthly credits, basic database filters, one connected email account, and sequences capped at 500 recipients.

Source

Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source

Hunter: How is usage metered?

Hunter meters usage in credits, consumed once per billing cycle for searches and verifications; credits reset monthly or accumulate annually depending on the billing plan.

Source

Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source

Hunter: What does Hunter integrate with?

Hunter offers a browser extension, a Google Sheets add-on, CRM connections, and an API, alongside MCP support for AI tool integrations.

Source

Hunter vs Keap

Hunter

Keap

The short version

Where they differ

What each one covers

Only in Hunter

Only in Keap

What people use each for

Hunter

Keap

Where each one falls short

Hunter

Keap

Pricing, plan by plan

Hunter

Keap

Which should you pick?

Choose Hunter if

Choose Keap if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Hunter

More on Keap

Keep looking

Other head to heads