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CRM · head to head

Keap vs Pipedrive

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Pipedrive logo

Pipedrive

CRM

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • They diverge on capability: Keap covers Contact management, Pipedrive covers Visual pipeline.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Pipedrive actually diverge.

Attributes where Keap and Pipedrive differ
AttributeKeapPipedrive
Starting price$29/monthOn request
Founded20002010

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Zapier
  • Stripe
  • Google Ads

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Goal tracking
  • Lead management
  • Google Workspace

Both cover

  • Reporting
  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Pipedrive
  • Marketing automationnot Pipedrive
  • Sales pipeline managementnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot Keap
  • Multi-channel communication with email and calendar syncnot Keap
  • Sales automation for small to mid-market teamsnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Questions people ask

Is Keap or Pipedrive better?
Neither clearly leads. Keap starts at $29/month and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Pipedrive?
Keap starts at $29/month and Pipedrive at On request.
Does Keap or Pipedrive run on more platforms?
Keap runs on Web, Ios, Android. Pipedrive runs on Web, iOS, Android.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Pipedrive is typically brought in for.
What can Keap do that Pipedrive cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. Both handle Reporting, Slack, GDPR.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Pipedrive: How long is Pipedrive's free trial and what's required to start?

Pipedrive offers a 14-day free trial with full platform access. No credit card is required to begin the trial, making it accessible to businesses of any size.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Pipedrive: Are specific pricing tiers and costs detailed on the homepage?

The homepage does not list specific pricing amounts or tier names. Detailed subscription information and pricing costs are available on Pipedrive's dedicated pricing page.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Pipedrive: What core features does Pipedrive include?

Pipedrive includes pipeline management, automation, AI capabilities, email sync, and reporting features. Feature availability at different price levels is detailed on their pricing page.

Source
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