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CRM · head to head

Keap vs Krayin

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Krayin logo

Krayin

CRM

Open source Laravel CRM for sales teams that want to own the code

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Krayin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Krayin it is far less mature than EspoCRM, SuiteCRM or Vtiger, with thinner reporting, weaker forecasting and fewer built-in integrations, so evaluations that start from a feature checklist will not favour it.
  • They diverge on capability: Keap covers Contact management, Krayin covers Lead pipelines.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Keap and Krayin actually diverge.

Attributes where Keap and Krayin differ
AttributeKeapKrayin
Starting price$29/monthFree
Pricing modelsubscriptionOpen source, no licence fee
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Self-hosted, Docker, Linux
Founded2000Unknown

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Krayin

  • Lead pipelines
  • Contacts and organisations
  • Quotes
  • Workflow automation
  • Email integration
  • Custom attributes
  • Roles and permissions
  • Laravel package architecture

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Krayin
  • Marketing automationnot Krayin
  • Sales pipeline managementnot Krayin

Krayin

  • A PHP or Laravel development shop wants a CRM it can fork and rebrand for clients without paying per seat or negotiating an OEM licence.not Keap
  • An organisation under data residency rules needs the customer database physically on its own infrastructure, which rules out every hosted CRM.not Keap
  • A small sales team wants an unlimited-user CRM where adding a tenth or fiftieth user costs nothing beyond server capacity.not Keap
  • A Bagisto ecommerce store wants a CRM from the same vendor that shares its technology stack and conventions rather than a bridged integration.not Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Krayin

  • It is far less mature than EspoCRM, SuiteCRM or Vtiger, with thinner reporting, weaker forecasting and fewer built-in integrations, so evaluations that start from a feature checklist will not favour it.
  • Practical functionality such as certain telephony, messaging and marketing connectors sits in paid marketplace extensions from Webkul, so the free CRM plus the extensions you actually need is not free.
  • The roadmap is controlled by a single services company whose revenue depends on selling implementation and extensions, so there is a structural incentive against making the core complete.
  • You are responsible for the whole operational burden: PHP and MySQL hosting, backups, security patching, mail deliverability and upgrades, and a botched upgrade of a customised install is your problem alone.
  • The cloud hosting page does not publish prices, so the managed option that would remove that burden cannot be budgeted without contacting sales, which undercuts the transparency the open licence otherwise offers.

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Krayin

Free
  • Self-hostedFree
    • Full MIT-licensed source
    • Unlimited users
    • No feature gating
  • Cloud hosting and extensions$undefined/month
    • Starter and Pro managed hosting packs from Webkul
    • Premium extensions sold individually in the Krayin marketplace
    • White label and custom development quoted separately

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Krayin if

  • You need lead pipelines.
  • You want to start without paying.
  • You work on Web, Self-hosted, Docker, Linux.
  • You also want contacts and organisations.
Krayin review

Questions people ask

Is Keap or Krayin better?
Neither clearly leads. Keap starts at $29/month and Krayin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Krayin?
Krayin has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Krayin.
Does Keap or Krayin run on more platforms?
Keap runs on Web, Ios, Android. Krayin runs on Web, Self-hosted, Docker, Linux.
Can I use Krayin for free?
Yes. Krayin has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Krayin is typically brought in for.
What can Keap do that Krayin cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Krayin covers Lead pipelines, Contacts and organisations, Quotes, Workflow automation.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Krayin: Is Krayin really free?

The CRM itself is MIT licensed with no user limit and no enterprise edition. Premium extensions, managed hosting and custom development from Webkul are paid.

Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Krayin: Who maintains it?

Webkul Software of Noida, India, the same company behind the Bagisto open source ecommerce platform.

Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Krayin: What do I need to run it?

A standard LAMP or LEMP stack with PHP, Composer and MySQL or MariaDB. Any host that runs Laravel will run Krayin.

Krayin: How does it compare to EspoCRM?

EspoCRM is more mature with deeper reporting and a longer track record. Krayin is easier for a Laravel developer to extend and has a more permissive licence.

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