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CRM · head to head

Affinity vs Cloze

Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite
Cloze logo

Cloze

CRM

Relationship management for professionals

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • They diverge on capability: Affinity covers Deal tracking, Cloze covers Communication history.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affinity and Cloze actually diverge.

Attributes where Affinity and Cloze differ
AttributeAffinityCloze
Starting price$2000/year$50/month
PlatformsWebWeb, Ios, Android
Founded20132012

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Crunchbase
  • SOC2

Only in Cloze

  • Communication history
  • Relationship insights
  • Task management
  • Twitter
  • Phone
  • Ios support
  • Android support

Both cover

  • Contact management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Cloze
  • Automatic capture of email and meeting activity into relationship recordsnot Cloze
  • Finding warm introductions through existing relationship networksnot Cloze
  • Investor relations and fundraising trackingnot Cloze
  • Portfolio company support and reportingnot Cloze

Cloze

  • CRM that builds contact records automatically from email and calendarnot Affinity
  • Tracking relationships and follow ups without manual data entrynot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Pricing, plan by plan

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Which should you pick?

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Choose Cloze if

  • You need communication history.
  • You work on Web, Ios, Android.
  • You also want relationship insights.
Cloze review

Questions people ask

Is Affinity or Cloze better?
Neither clearly leads. Affinity starts at $2000/year and Cloze at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Cloze?
Affinity starts at $2000/year and Cloze at $50/month.
Does Affinity or Cloze run on more platforms?
Affinity runs on Web. Cloze runs on Web, Ios, Android.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Cloze is typically brought in for.
What can Affinity do that Cloze cannot?
Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Crunchbase. Cloze covers Communication history, Relationship insights, Task management, Twitter. Both handle Contact management, Integration aggregation, Gmail, Outlook.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
Cloze: Does Cloze offer a free trial?

Yes. Cloze offers a 14-day free trial for all plans with no credit card required. This applies to Pro, Business Silver, Business Gold, and Business Platinum tiers.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Cloze: What is the difference between monthly and annual billing at Cloze?

Cloze offers both month-to-month and annual subscription options. Annual billing provides a discount. For example, Cloze Pro is $17/month annually but $19.99/month on month-to-month billing.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
Cloze: What does Cloze's Business Platinum plan cost?

Cloze Business Platinum (their most popular plan) costs $42/user/month on annual billing or $49.99/user/month on month-to-month billing. It includes matching engine, smart templates, lead capture, campaign automation, and enterprise controls.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
Cloze: Does Cloze offer team collaboration features?

Yes, starting with Business Silver ($21/user/month annual). Team features include collaborative work, responsibility assignment, privacy settings management, and team analytics. Higher tiers unlock more advanced team controls and custom fields.

Source
Cloze: Does Cloze offer additional services beyond standard plans?

Yes. Cloze offers a Concierge Service at $20/user/month (minimum $500/month) that includes personalized training, a dedicated customer success manager, and data import assistance.

Source
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