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CRM & Sales · head to head

Affinity vs Cloze

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Cloze logo

Cloze

CRM & Sales

Relationship management for professionals

From
$50/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • They diverge on capability: Affinity covers Deal tracking, Cloze covers Communication history.

Where they differ

Only the attributes on which Affinity and Cloze actually diverge.

Attributes where Affinity and Cloze differ
AttributeAffinityCloze
Starting price$49/month$50/month
PlatformsWebWeb, Ios, Android
Founded20132012

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Crunchbase
  • SOC2

Only in Cloze

  • Communication history
  • Relationship insights
  • Task management
  • Twitter
  • Phone
  • Ios support
  • Android support

Both cover

  • Contact management
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Cloze
  • Automatic capture of email and meeting activity into relationship recordsnot Cloze
  • Finding warm introductions through existing relationship networksnot Cloze
  • Investor relations and fundraising trackingnot Cloze
  • Portfolio company support and reportingnot Cloze

Cloze

  • CRM that builds contact records automatically from email and calendarnot Affinity
  • Tracking relationships and follow ups without manual data entrynot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Which should you pick?

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.

Choose Cloze if

  • You need communication history.
  • You work on Web, Ios, Android.
  • You also want relationship insights.

Questions people ask

Is Affinity or Cloze better?
Neither clearly leads. Affinity starts at $49/month and Cloze at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Cloze?
Affinity starts at $49/month and Cloze at $50/month.
Does Affinity or Cloze run on more platforms?
Affinity runs on Web. Cloze runs on Web, Ios, Android.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Cloze is typically brought in for.
What can Affinity do that Cloze cannot?
Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Crunchbase. Cloze covers Communication history, Relationship insights, Task management, Twitter. Both handle Contact management, Integration aggregation, Gmail, Outlook.

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