Software · head to head
Affinity vs Apollo.io
Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Apollo.io has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- They diverge on capability: Affinity covers Contact management, Apollo.io covers Contact database.
Where they differ
Only the attributes on which Affinity and Apollo.io actually diverge.
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Crunchbase
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
Both cover
- Gmail
- Outlook
- SOC2
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Apollo.io
- Automatic capture of email and meeting activity into relationship recordsnot Apollo.io
- Finding warm introductions through existing relationship networksnot Apollo.io
- Investor relations and fundraising trackingnot Apollo.io
- Portfolio company support and reportingnot Apollo.io
Apollo.io
- Lead generationnot Affinity
- Prospect researchnot Affinity
- Sales automationnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Which should you pick?
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Questions people ask
- Is Affinity or Apollo.io better?
- Neither clearly leads. Affinity starts at $49/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Apollo.io?
- Apollo.io has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Apollo.io.
- Does Affinity or Apollo.io run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Apollo.io for free?
- Yes. Apollo.io has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Apollo.io is typically brought in for.
- What can Affinity do that Apollo.io cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Gmail, Outlook, SOC2, GDPR.