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Webflow

Build with the power of code — without writing any

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Overview

What Webflow does

Webflow is a visual web development platform that lets you design, build, and launch responsive websites visually, while writing clean, semantic code for you. It combines the power of HTML, CSS, and JavaScript in a visual canvas.

What people use it for

  • Marketing websites
  • E-commerce stores
  • Portfolios
  • Business websites
  • Landing pages

Related searches

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Webflow.

  • Does not support user authentication or password management; feature removed January 2026
  • Does not automate workflows natively; feature removed June 2025
  • CMS rendering constraints limit scalability: 40 Collection lists per page, 100 items per list, 20,000 items total
  • E-commerce capabilities are limited compared to dedicated platforms
  • Hosting lock-in prevents exporting sites to other platforms; no full server-level access for advanced SEO customizations

Cross-shopped

What people choose instead of Webflow

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Webflow logo
    Webflow    vs
    WordPress logo
    WordPress

    WordPress: Open-source CMS and website builder with extensive plugin ecosystem and lower hosting costs for complex sites

  • Webflow logo
    Webflow    vs
    Framer logo
    Framer

    Framer: Design and build tool for interactive websites with code-friendly approach and developer-focused features

  • Webflow logo
    Webflow    vs
    Contentful logo
    Contentful

    Contentful: Headless CMS for content management separate from presentation, serving API-first development workflows

Pricing

What Webflow costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

Free

  • 2 projects max
  • 2 pages per site
  • Webflow badge visible

Basic

$15 /month yearly

  • Unlimited pages
  • Remove Webflow badge
  • Basic hosting

Premium

$25 /month yearly

  • 40 CMS Collections
  • 20,000 CMS items
  • Basic e-commerce

Team

$2,500 /month annual contract

  • 100 CMS Collections
  • 10 seats
  • Localization
  • Advanced collaboration

Capabilities

Features

  • Visual designer

    Visual designer capability

  • CMS

    CMS capability

  • E-commerce

    E-commerce capability

  • Interactions & animations

    Interactions & animations capability

  • Responsive design

    Responsive design capability

  • Custom code

    Custom code capability

  • SEO tools

    SEO tools capability

  • Form builder

    Form builder capability

  • Zapier

    Integration with Zapier

  • Google Analytics

    Integration with Google Analytics

  • Facebook Pixel

    Integration with Facebook Pixel

  • Mailchimp

    Integration with Mailchimp

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Webflow have a free plan?

Yes, Webflow's Starter plan is free with the Webflow badge visible on sites. It allows up to 2 projects with 2 pages per site, hosted on webflow.io subdomain. Full functionality requires upgrading to paid Site plans.

Source
What are Webflow's current paid plans and pricing?

Webflow's Site plans start at $15/month (Basic), $25/month (Premium), or custom for Enterprise when billed annually. As of May 2026, Webflow merged CMS and Business plans into Premium at $25/month yearly, including 40 CMS Collections and 20,000 CMS items.

Source
Does Webflow support user authentication?

No, Webflow removed native user authentication and password management in January 2026. For projects requiring login systems or user management, Webflow is not suitable.

Source
How does Webflow integrate with other tools?

Webflow integrates with Zapier supporting 5 triggers, 7 actions, and 2 searches without code. It also supports webhooks for real-time events like CMS item creation and form submissions through Zapier's Webhook connector.

Source

Behind it

Who makes Webflow

Company
Webflow Inc
Based in
San Francisco, CA
Founders
Vlad Magdalin, Sergie Magdalin, Bryant Chou

Timeline

Webflow over time

  1. Funding2019-08-01$72m

    Series A funding of $72 million

    Source
  2. Launch2013-08-05

    Webflow platform officially launched

    Source
  3. Founded2012-01-01

    Webflow founded by Vlad Magdalin, Sergie Magdalin, and Bryant Chou

    Source
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Where to go from Webflow

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Softwr does not host reviews and shows no star rating for Webflow, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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