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CRM & Sales · head to head

Affinity vs Zoho CRM

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite
Zoho CRM logo

Zoho CRM

All industries

The world's favorite CRM

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Zoho CRM free tier limited to 3 users only
  • They diverge on capability: Affinity covers Intelligence engine, Zoho CRM covers Lead management.

Where they differ

Only the attributes on which Affinity and Zoho CRM actually diverge.

Attributes where Affinity and Zoho CRM differ
AttributeAffinityZoho CRM
Starting price$49/monthFree
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
CategoryCRM & SalesAll industries
Founded20131996

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • Crunchbase
  • Cloud deployment
  • Web support

Only in Zoho CRM

  • Lead management
  • Sales automation
  • Analytics
  • Mobile CRM
  • Email marketing
  • AI assistant (Zia)
  • G Suite
  • Office 365

Both cover

  • Contact management
  • Deal tracking
  • LinkedIn
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Zoho CRM
  • Automatic capture of email and meeting activity into relationship recordsnot Zoho CRM
  • Finding warm introductions through existing relationship networksnot Zoho CRM
  • Investor relations and fundraising trackingnot Zoho CRM
  • Portfolio company support and reportingnot Zoho CRM

Zoho CRM

  • Sales automationnot Affinity
  • Lead managementnot Affinity
  • Customer supportnot Affinity
  • Marketing automationnot Affinity
  • Analytics & reportingnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Zoho CRM

  • Free tier limited to 3 users only
  • Steep pricing when scaling beyond 10 users
  • Limited offline capabilities compared to some competitors
  • Setup and configuration can require significant customization

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Zoho CRM

Free
  • FreeFree
    • Up to 3 users
    • Basic modules
    • Standard dashboards
  • Standard$14/month
    • Sales forecasting
    • Custom dashboards
    • Workflow automation
  • Professional$23/month
    • Inventory management
    • AI predictions
    • Advanced customization
  • Enterprise$40/month
    • Zia AI assistant
    • Multi-currency
    • Advanced analytics

Which should you pick?

Choose Affinity if

  • You need intelligence engine.
  • You also want relationship mapping.
Affinity review

Choose Zoho CRM if

  • You need lead management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want sales automation.
Zoho CRM review

Questions people ask

Is Affinity or Zoho CRM better?
Neither clearly leads. Affinity starts at $49/month and Zoho CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Zoho CRM?
Zoho CRM has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Zoho CRM.
Does Affinity or Zoho CRM run on more platforms?
Affinity runs on Web. Zoho CRM runs on Web, Ios, Android, Api.
Can I use Zoho CRM for free?
Yes. Zoho CRM has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Zoho CRM is typically brought in for.
What can Affinity do that Zoho CRM cannot?
Affinity covers Intelligence engine, Relationship mapping, Integration aggregation, Gmail. Zoho CRM covers Lead management, Sales automation, Analytics, Mobile CRM. Both handle Contact management, Deal tracking, LinkedIn, SOC2.

Answered from the vendors’ own pages

Zoho CRM: Does Zoho CRM have a free tier?

Yes. Zoho CRM offers a free plan for up to 3 users that includes core CRM functionality like lead, contact, and account management, basic workflow automation, and customizable dashboards.

Source
Zoho CRM: What does Zoho CRM cost for a paid plan?

Zoho CRM pricing ranges from $14 per user per month for the Standard plan up to $52 per user per month for the Ultimate plan when billed annually. Most sales teams use the Professional plan around $23/user/month or Enterprise at $40/user/month.

Source
Zoho CRM: Is Zoho CRM independent or owned by another company?

Zoho CRM is part of Zoho Corporation, which is independent and bootstrapped. The parent company was founded in 1996 as AdventNet, rebranded to Zoho in 2009, and has never accepted external venture funding.

Source
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Related pages

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