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HubSpot vs Keap

HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Keap logo

Keap

CRM & Sales

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • They diverge on capability: HubSpot covers CRM, Keap covers Contact management.

Where they differ

Only the attributes on which HubSpot and Keap actually diverge.

Attributes where HubSpot and Keap differ
AttributeHubSpotKeap
Starting priceFree$29/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile, CloudWeb, Ios, Android
CategoryAll industriesCRM & Sales
Founded20062000

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media
  • Gmail
  • Outlook

Only in Keap

  • Contact management
  • Pipeline management
  • Sales automation
  • Reporting
  • Zapier
  • Stripe
  • Google Ads
  • Facebook Ads

Both cover

  • Email marketing
  • Marketing automation
  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Keap
  • Organisations requiring integration with 2,000+ third-party applicationsnot Keap
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Keap

Keap

  • CRM with built in marketing automation for small businessesnot HubSpot
  • Managing contacts, pipelines and follow up campaigns in one systemnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want sales pipeline.
HubSpot review

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Questions people ask

Is HubSpot or Keap better?
Neither clearly leads. HubSpot starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Keap?
HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and $29/month for Keap.
Does HubSpot or Keap run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Keap runs on Web, Ios, Android.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Keap starts at $29/month.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Keap is typically brought in for.
What can HubSpot do that Keap cannot?
HubSpot covers CRM, Sales pipeline, Customer service, Content management. Keap covers Contact management, Pipeline management, Sales automation, Reporting. Both handle Email marketing, Marketing automation, Slack, GDPR.
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