CRM & Sales · head to head
Affinity vs SharpSpring

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; SharpSpring still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site
- They diverge on capability: Affinity covers Deal tracking, SharpSpring covers Email marketing.
Where they differ
Only the attributes on which Affinity and SharpSpring actually diverge.
| Attribute | Affinity | SharpSpring |
|---|---|---|
| Starting price | $49/month | $50/month |
| Founded | 2013 | 2014 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
- Crunchbase
Only in SharpSpring
- Email marketing
- Landing pages
- Marketing automation
- CRM
- Reporting
- White labeling
- Zapier
- Slack
Both cover
- Contact management
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot SharpSpring
- Automatic capture of email and meeting activity into relationship recordsnot SharpSpring
- Finding warm introductions through existing relationship networksnot SharpSpring
- Investor relations and fundraising trackingnot SharpSpring
- Portfolio company support and reportingnot SharpSpring
SharpSpring
- Marketing automationnot Affinity
- Lead generationnot Affinity
- Client managementnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
SharpSpring
- Still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
SharpSpring
$50/month- Professional$50/month
- Contact management
- Email marketing
- Landing pages
- Agency$100/month
- Everything in Professional
- Client management
- White labeling
- Enterprise$undefined/month
- Everything in Agency
- Custom integration
- Dedicated support
Which should you pick?
Questions people ask
- Is Affinity or SharpSpring better?
- Neither clearly leads. Affinity starts at $49/month and SharpSpring at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or SharpSpring?
- Affinity starts at $49/month and SharpSpring at $50/month.
- Does Affinity or SharpSpring run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what SharpSpring is typically brought in for.
- What can Affinity do that SharpSpring cannot?
- Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. SharpSpring covers Email marketing, Landing pages, Marketing automation, CRM. Both handle Contact management, GDPR, Cloud deployment, Web support.
Related pages
More on SharpSpring
Other head to heads
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- SharpSpring vs Pipedrive
- SharpSpring vs HubSpot
- SharpSpring vs Salesforce
- SharpSpring vs Bitrix24
- SharpSpring vs Capsule
- SharpSpring vs Clari
- SharpSpring vs Freshsales
- SharpSpring vs Streak
- SharpSpring vs Zoho CRM
- SharpSpring vs Agile CRM
- SharpSpring vs Apollo.io
- SharpSpring vs Capsule CRM
- SharpSpring vs Clay
- SharpSpring vs Clearbit
- SharpSpring vs Cloze

