Softwr

CRM & Sales · head to head

Affinity vs SharpSpring

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
SharpSpring logo

SharpSpring

CRM & Sales

Marketing automation for agencies

From
$50/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; SharpSpring still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site
  • They diverge on capability: Affinity covers Deal tracking, SharpSpring covers Email marketing.

Where they differ

Only the attributes on which Affinity and SharpSpring actually diverge.

Attributes where Affinity and SharpSpring differ
AttributeAffinitySharpSpring
Starting price$49/month$50/month
Founded20132014

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase

Only in SharpSpring

  • Email marketing
  • Landing pages
  • Marketing automation
  • CRM
  • Reporting
  • White labeling
  • Zapier
  • Slack

Both cover

  • Contact management
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot SharpSpring
  • Automatic capture of email and meeting activity into relationship recordsnot SharpSpring
  • Finding warm introductions through existing relationship networksnot SharpSpring
  • Investor relations and fundraising trackingnot SharpSpring
  • Portfolio company support and reportingnot SharpSpring

SharpSpring

  • Marketing automationnot Affinity
  • Lead generationnot Affinity
  • Client managementnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

SharpSpring

  • Still operates under the SharpSpring brand name (footer copyright SharpSpring 2026) as a Constant Contact product, serving over 2000 agencies and 10000 businesses per the vendor site

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

SharpSpring

$50/month
  • Professional$50/month
    • Contact management
    • Email marketing
    • Landing pages
  • Agency$100/month
    • Everything in Professional
    • Client management
    • White labeling
  • Enterprise$undefined/month
    • Everything in Agency
    • Custom integration
    • Dedicated support

Which should you pick?

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.

Choose SharpSpring if

  • You need email marketing.
  • You also want landing pages.

Questions people ask

Is Affinity or SharpSpring better?
Neither clearly leads. Affinity starts at $49/month and SharpSpring at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or SharpSpring?
Affinity starts at $49/month and SharpSpring at $50/month.
Does Affinity or SharpSpring run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what SharpSpring is typically brought in for.
What can Affinity do that SharpSpring cannot?
Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. SharpSpring covers Email marketing, Landing pages, Marketing automation, CRM. Both handle Contact management, GDPR, Cloud deployment, Web support.

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