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CRM · head to head

Keap vs UpLead

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
UpLead logo

UpLead

CRM

B2B contact database and lead intelligence platform for sales prospecting

From
$74/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; UpLead credit-based pricing can get expensive for high-volume prospecting compared to flat-rate tools.
  • They diverge on capability: Keap covers Contact management, UpLead covers Real-time email verification.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and UpLead actually diverge.

Attributes where Keap and UpLead differ
AttributeKeapUpLead
Starting price$29/month$74/month
PlatformsWeb, Ios, Androidweb, api
Founded20002017

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in UpLead

  • Real-time email verification
  • Mobile direct dials
  • Technographics
  • Data enrichment
  • CRM integrations
  • Chrome extension

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot UpLead
  • Marketing automationnot UpLead
  • Sales pipeline managementnot UpLead

UpLead

  • Building targeted B2B prospect listsnot Keap
  • Verifying email addresses before outreachnot Keap
  • Enriching CRM records with firmographic datanot Keap
  • Finding companies using specific technologiesnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

UpLead

  • Credit-based pricing can get expensive for high-volume prospecting compared to flat-rate tools.
  • Lacks built-in outreach or email sending features found in dedicated sales engagement platforms.
  • Mobile phone coverage is not as extensive as some competitors focused solely on direct dials.
  • Free trial is limited to 5 credits, making it hard to evaluate data quality at scale.

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

UpLead

$74/month
  • Essentials$74/month
    • 2,040 credits per year (billed annually)
    • Verified emails and mobile phones
    • CRM integrations
  • Plus$149/month
    • 4,800 credits per year (billed annually)
    • Data enrichment
    • Technographics
  • Professional$undefined/mo
    • Custom credits and seats
    • Buyer intent data
    • Full API access

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose UpLead if

  • You need real-time email verification.
  • You work on web, api.
  • You also want mobile direct dials.
UpLead review

Questions people ask

Is Keap or UpLead better?
Neither clearly leads. Keap starts at $29/month and UpLead at $74/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or UpLead?
Keap starts at $29/month and UpLead at $74/month.
Does Keap or UpLead run on more platforms?
Keap runs on Web, Ios, Android. UpLead runs on web, api.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what UpLead is typically brought in for.
What can Keap do that UpLead cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. UpLead covers Real-time email verification, Mobile direct dials, Technographics, Data enrichment.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
UpLead: What does UpLead cost?

UpLead's Essentials plan starts at $74/month billed annually (or $99/month billed monthly) with 2,040 credits/year, Plus is $149/month annually with 4,800 credits/year, and Professional is custom-priced for larger teams.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
UpLead: Is there a free plan?

UpLead offers a 7-day free trial with 5 credits so users can test verified email and mobile phone data before subscribing to a paid plan.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
UpLead: What does UpLead integrate with?

UpLead integrates directly with CRMs like Salesforce, HubSpot, Pipedrive and Zoho, and connects to over 1,500 apps via Zapier.

Source
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