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Software · head to head

Affinity vs HubSpot

Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Affinity covers Contact management, HubSpot covers CRM.

Where they differ

Only the attributes on which Affinity and HubSpot actually diverge.

Attributes where Affinity and HubSpot differ
AttributeAffinityHubSpot
Starting price$49/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Mobile, Cloud
Founded20132006

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • LinkedIn
  • Crunchbase
  • Cloud deployment

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Gmail
  • Outlook
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot HubSpot
  • Automatic capture of email and meeting activity into relationship recordsnot HubSpot
  • Finding warm introductions through existing relationship networksnot HubSpot
  • Investor relations and fundraising trackingnot HubSpot
  • Portfolio company support and reportingnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Affinity
  • Organisations requiring integration with 2,000+ third-party applicationsnot Affinity
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.

Questions people ask

Is Affinity or HubSpot better?
Neither clearly leads. Affinity starts at $49/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for HubSpot.
Does Affinity or HubSpot run on more platforms?
Affinity runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Affinity starts at $49/month.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what HubSpot is typically brought in for.
What can Affinity do that HubSpot cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Gmail, Outlook, SOC2, GDPR.

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