Software · head to head
Keap vs Ontraport
The short version
- Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page
- They diverge on capability: Keap covers Pipeline management, Ontraport covers Sales pipeline.
Where they differ
Only the attributes on which Keap and Ontraport actually diverge.
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Keap
- Pipeline management
- Sales automation
- Google Ads
- Facebook Ads
- Ios support
- Android support
Only in Ontraport
- Sales pipeline
- Automation
- Landing pages
Both cover
- Contact management
- Email marketing
- Marketing automation
- Reporting
- Zapier
- Slack
- Stripe
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Keap
- CRM with built in marketing automation for small businessesnot Ontraport
- Managing contacts, pipelines and follow up campaigns in one systemnot Ontraport
Ontraport
- CRM with marketing automation and campaign buildingnot Keap
- Managing contacts, pages and email sequences in one platformnot Keap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Ontraport
- No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
- Reaching a figure requires a trial signup or a sales conversation
- The two months free saving requires annual billing
Pricing, plan by plan
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Ontraport
$24/month- Plus$24/month
- Contact management
- Email marketing
- Pro$79/month
- Everything in Plus
- Automation
- CRM
- Pro+$149/month
- Everything in Pro
- Advanced features
- API access
Which should you pick?
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want sales automation.
Questions people ask
- Is Keap or Ontraport better?
- Neither clearly leads. Keap starts at $29/month and Ontraport at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Keap or Ontraport?
- Keap starts at $29/month and Ontraport at $24/month.
- Does Keap or Ontraport run on more platforms?
- Keap runs on Web, Ios, Android. Ontraport runs on Web.
- What is Keap best used for?
- Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what Ontraport is typically brought in for.
- What can Keap do that Ontraport cannot?
- Keap covers Pipeline management, Sales automation, Google Ads, Facebook Ads. Ontraport covers Sales pipeline, Automation, Landing pages. Both handle Contact management, Email marketing, Marketing automation, Reporting.