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CRM · head to head

Keap vs Ontraport

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Ontraport logo

Ontraport

CRM

All-in-one CRM and marketing automation

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • They diverge on capability: Keap covers Pipeline management, Ontraport covers Sales pipeline.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Ontraport actually diverge.

Attributes where Keap and Ontraport differ
AttributeKeapOntraport
Starting price$29/month$24/month
PlatformsWeb, Ios, AndroidWeb
Founded20002009

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Pipeline management
  • Sales automation
  • Google Ads
  • Facebook Ads
  • Ios support
  • Android support

Only in Ontraport

  • Sales pipeline
  • Automation
  • Landing pages

Both cover

  • Contact management
  • Email marketing
  • Marketing automation
  • Reporting
  • Zapier
  • Slack
  • Stripe
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Ontraport
  • Marketing automationnot Ontraport
  • Sales pipeline managementnot Ontraport

Ontraport

  • CRM with marketing automation and campaign buildingnot Keap
  • Managing contacts, pages and email sequences in one platformnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Which should you pick?

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want sales automation.
Keap review

Choose Ontraport if

  • You need sales pipeline.
  • You also want automation.
Ontraport review

Questions people ask

Is Keap or Ontraport better?
Neither clearly leads. Keap starts at $29/month and Ontraport at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Ontraport?
Keap starts at $29/month and Ontraport at $24/month.
Does Keap or Ontraport run on more platforms?
Keap runs on Web, Ios, Android. Ontraport runs on Web.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Ontraport is typically brought in for.
What can Keap do that Ontraport cannot?
Keap covers Pipeline management, Sales automation, Google Ads, Facebook Ads. Ontraport covers Sales pipeline, Automation, Landing pages. Both handle Contact management, Email marketing, Marketing automation, Reporting.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Ontraport: How much does Ontraport cost?

Ontraport does not publish specific pricing online. The company offers a 14-day free trial with no credit card required, and users must contact sales or start a trial to learn pricing details.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Ontraport: What payment options does Ontraport offer?

Ontraport offers flexible subscription options with monthly or annual billing available. Annual subscriptions include two months free compared to monthly rates.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Ontraport: Are there long-term contracts required?

Ontraport emphasizes month-to-month commitment availability with no long-term contracts required. Users can upgrade or downgrade plans as needed.

Source
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