Software · head to head
Affinity vs Capsule CRM
Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Capsule CRM has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Capsule CRM free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
Where they differ
Only the attributes on which Affinity and Capsule CRM actually diverge.
| Attribute | Affinity | Capsule CRM |
|---|---|---|
| Starting price | $49/month | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Founded | 2013 | Unknown |
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Capsule CRM
Nothing recorded that Affinity does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Capsule CRM
- Automatic capture of email and meeting activity into relationship recordsnot Capsule CRM
- Finding warm introductions through existing relationship networksnot Capsule CRM
- Investor relations and fundraising trackingnot Capsule CRM
- Portfolio company support and reportingnot Capsule CRM
Capsule CRM
No use cases recorded yet. See the Capsule CRM review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Capsule CRM
- Free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
- Starter plan, the cheapest paid tier, still caps at 30,000 contacts before requiring an upgrade to Growth (60,000) or Advanced (120,000)
- Ultimate tier, aimed at teams of 5 or more users, has no published price and requires contacting sales
- Marketing features are not included in any core plan; the Transpond marketing add-on costs an additional $11/month minimum on top of the CRM price
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Capsule CRM
FreeNo published plan breakdown. See the Capsule CRM review.
Which should you pick?
Questions people ask
- Is Affinity or Capsule CRM better?
- Neither clearly leads. Affinity starts at $49/month and Capsule CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Capsule CRM?
- Capsule CRM has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Capsule CRM.
- Does Affinity or Capsule CRM run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Capsule CRM for free?
- Yes. Capsule CRM has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Capsule CRM is typically brought in for.
- What can Affinity do that Capsule CRM cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping.