CRM · head to head
Affinity vs Capsule CRM
Affinity
CRM
Relationship intelligence platform for professionals
- From
- $2000/year
- Rated
- -
The short version
- Only Capsule CRM has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; Capsule CRM free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Affinity and Capsule CRM actually diverge.
| Attribute | Affinity | Capsule CRM |
|---|---|---|
| Starting price | $2000/year | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Founded | 2013 | Unknown |
Identical on both: platforms (Web), user rating (Not yet rated), category (CRM).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
Only in Capsule CRM
Nothing recorded that Affinity does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Capsule CRM
- Automatic capture of email and meeting activity into relationship recordsnot Capsule CRM
- Finding warm introductions through existing relationship networksnot Capsule CRM
- Investor relations and fundraising trackingnot Capsule CRM
- Portfolio company support and reportingnot Capsule CRM
Capsule CRM
- Centralizing customer data for salesnot Affinity
- Tracking sales pipeline and conversionnot Affinity
- Managing project delivery with kanban boardsnot Affinity
- Automating task workflows for teamsnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Enterprise tier requires custom quote, pricing not transparent
- Scale tier API calls capped at 100000 per month
- All plans charge per user annually
Capsule CRM
- Free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
- Starter plan, the cheapest paid tier, still caps at 30,000 contacts before requiring an upgrade to Growth (60,000) or Advanced (120,000)
- Ultimate tier, aimed at teams of 5 or more users, has no published price and requires contacting sales
- Marketing features are not included in any core plan; the Transpond marketing add-on costs an additional $11/month minimum on top of the CRM price
Pricing, plan by plan
Affinity
$2000/year- Essential$2000/year
- Activity capture (email and calendar)
- Relationship scoring and interaction history
- Deal pipeline tracking
- Scale$2300/year
- Automatic meeting capture (Notetaker)
- AI Chat conversational access
- Affinity Ascend agent platform
- Advanced$2700/year
- Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
- Company growth insights
- Packaged integrations (Slack, Salesforce, Box)
- Enterprise$null/year
- Fund-level permissions
- Enterprise SSO
- Custom data retention
Capsule CRM
FreeNo published plan breakdown. See the Capsule CRM review.
Which should you pick?
Questions people ask
- Is Affinity or Capsule CRM better?
- Neither clearly leads. Affinity starts at $2000/year and Capsule CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Capsule CRM?
- Capsule CRM has a free tier; the other does not. Paid plans start at $2000/year for Affinity and Free for Capsule CRM.
- Does Affinity or Capsule CRM run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Capsule CRM for free?
- Yes. Capsule CRM has a free tier, so you can try it without paying. Affinity starts at $2000/year.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Capsule CRM is typically brought in for.
- What can Affinity do that Capsule CRM cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping.
Answered from the vendors’ own pages
Affinity: How much does Affinity CRM cost per user?
Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.
SourceCapsule CRM: How much does Capsule CRM cost?
Capsule CRM pricing is per-user, per-month with annual billing discounts up to 15%. Specific dollar amounts are not published on the pricing page; contact sales for exact pricing for Starter, Growth, and Advanced plans.
SourceAffinity: What is the API call limit on Affinity's Scale tier?
The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.
SourceCapsule CRM: Does Capsule CRM offer a free tier?
Yes, Capsule CRM offers a free plan for up to 2 users with 250 contacts, 5 custom fields, 1 sales pipeline, and basic features. A 14-day free trial with no card required is also available for paid plans.
SourceAffinity: Which Affinity tier includes Notetaker and MCP integration?
The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.
SourceCapsule CRM: What contact limit does each paid plan include?
Starter plan includes 30,000 contacts, Growth plan includes 60,000 contacts, Advanced plan includes 120,000 contacts, and Ultimate includes custom limits.
SourceAffinity: When does Affinity offer Enterprise SSO capabilities?
Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.
SourceCapsule CRM: Are there add-on costs beyond the base plan?
Yes, Capsule CRM offers a Marketing Add-on starting at $11/month that includes email campaigns, social posting, and lead capture forms.
SourceRelated pages
More on Capsule CRM
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