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CRM · head to head

Keap vs Really Simple Systems

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
R

Really Simple Systems

CRM

Easy CRM for small businesses

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Really Simple Systems the vendor's own pricing page as captured by the Internet Archive on 22 October 2019 listed four CRM tiers billed annually: Free at $0 for up to 2 users, Starter at $14 per user per month, Professional at $30 per user per month, and Enterprise at $46 per user per month (each roughly 7 to 10 percent higher if billed monthly); the Marketing add-on was $22 per month for up to 5,000 emails and Advanced Marketing scaled to 50,000 emails per month, though this capture is over five years old
  • They diverge on capability: Keap covers Pipeline management, Really Simple Systems covers Sales pipeline.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Really Simple Systems actually diverge.

Attributes where Keap and Really Simple Systems differ
AttributeKeapReally Simple Systems
Starting price$29/month$15/month
PlatformsWeb, Ios, AndroidWeb
Founded20002009

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Slack
  • Stripe
  • Google Ads
  • Facebook Ads

Only in Really Simple Systems

  • Sales pipeline
  • Task management
  • Email integration
  • Google Workspace

Both cover

  • Contact management
  • Reporting
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Really Simple Systems
  • Marketing automationnot Really Simple Systems
  • Sales pipeline managementnot Really Simple Systems

Really Simple Systems

  • Sales managementnot Keap
  • Contact trackingnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Really Simple Systems

  • The vendor's own pricing page as captured by the Internet Archive on 22 October 2019 listed four CRM tiers billed annually: Free at $0 for up to 2 users, Starter at $14 per user per month, Professional at $30 per user per month, and Enterprise at $46 per user per month (each roughly 7 to 10 percent higher if billed monthly); the Marketing add-on was $22 per month for up to 5,000 emails and Advanced Marketing scaled to 50,000 emails per month, though this capture is over five years old

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Really Simple Systems

$15/month
  • Essential$15/month
    • Contact management
    • Task tracking
  • Professional$25/month
    • Everything in Essential
    • Sales pipeline
    • Reporting
  • Professional Plus$35/month
    • Everything in Professional
    • Advanced customization

Which should you pick?

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Choose Really Simple Systems if

  • You need sales pipeline.
  • You also want task management.
Really Simple Systems review

Questions people ask

Is Keap or Really Simple Systems better?
Neither clearly leads. Keap starts at $29/month and Really Simple Systems at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Really Simple Systems?
Keap starts at $29/month and Really Simple Systems at $15/month.
Does Keap or Really Simple Systems run on more platforms?
Keap runs on Web, Ios, Android. Really Simple Systems runs on Web.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Really Simple Systems is typically brought in for.
What can Keap do that Really Simple Systems cannot?
Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Really Simple Systems covers Sales pipeline, Task management, Email integration, Google Workspace. Both handle Contact management, Reporting, Zapier, GDPR.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
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