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CRM & Sales · head to head

Bitrix24 vs Keap

Bitrix24 logo

Bitrix24

CRM & Sales

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite
Keap logo

Keap

CRM & Sales

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Bitrix24 has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bitrix24 the free plan is limited to 2 users and 5 GB of storage; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • They diverge on capability: Bitrix24 covers Sales pipeline, Keap covers Pipeline management.

Where they differ

Only the attributes on which Bitrix24 and Keap actually diverge.

Attributes where Bitrix24 and Keap differ
AttributeBitrix24Keap
Starting priceFree$29/month
Free tierYesNo
Founded20122000

Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bitrix24

  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Automation
  • Mobile app
  • Google Apps
  • Microsoft 365

Only in Keap

  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Stripe
  • Google Ads
  • Facebook Ads

Both cover

  • Contact management
  • Slack
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Bitrix24

  • CRM and sales pipeline management for a small businessnot Keap
  • Team chat, tasks and project management in one suitenot Keap
  • Telephony and email integrated with customer recordsnot Keap
  • Document storage and collaborationnot Keap
  • Workflow automation and HR records on the higher tiersnot Keap

Keap

  • CRM with built in marketing automation for small businessesnot Bitrix24
  • Managing contacts, pipelines and follow up campaigns in one systemnot Bitrix24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bitrix24

  • The free plan is limited to 2 users and 5 GB of storage
  • Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
  • Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
  • Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
  • SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

Bitrix24

Free
  • FreeFree
    • Up to 12 users
    • Basic CRM
    • Chat
  • Basic$39/month
    • Everything in Free
    • Sales automation
    • Customer portal
  • Standard$99/month
    • Everything in Basic
    • Advanced automation
    • Custom fields
  • Professional$199/month
    • Everything in Standard
    • Dedicated support

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose Bitrix24 if

  • You need sales pipeline.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want service desk.
Bitrix24 review

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Questions people ask

Is Bitrix24 or Keap better?
Neither clearly leads. Bitrix24 starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bitrix24 or Keap?
Bitrix24 has a free tier; the other does not. Paid plans start at Free for Bitrix24 and $29/month for Keap.
Does Bitrix24 or Keap run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Bitrix24 for free?
Yes. Bitrix24 has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Bitrix24 best used for?
Bitrix24 is most often used for crm and sales pipeline management for a small business, team chat, tasks and project management in one suite, telephony and email integrated with customer records, document storage and collaboration. Of those, crm and sales pipeline management for a small business and team chat, tasks and project management in one suite are not what Keap is typically brought in for.
What can Bitrix24 do that Keap cannot?
Bitrix24 covers Sales pipeline, Service desk, Project management, Chat. Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Both handle Contact management, Slack, Zapier, GDPR.
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Related pages

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