CRM & Sales · head to head
Affinity vs Agile CRM

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Agile CRM has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
- They diverge on capability: Affinity covers Deal tracking, Agile CRM covers Lead scoring.
Where they differ
Only the attributes on which Affinity and Agile CRM actually diverge.
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
- Crunchbase
Only in Agile CRM
- Lead scoring
- Email automation
- Marketing automation
- Service desk
- Web forms
- Analytics
- Zapier
- Slack
Both cover
- Contact management
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Agile CRM
- Automatic capture of email and meeting activity into relationship recordsnot Agile CRM
- Finding warm introductions through existing relationship networksnot Agile CRM
- Investor relations and fundraising trackingnot Agile CRM
- Portfolio company support and reportingnot Agile CRM
Agile CRM
- Sales managementnot Affinity
- Marketing automationnot Affinity
- Customer servicenot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Agile CRM
- The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Agile CRM
Free- FreeFree
- Contact management
- Task management
- Starter$9/month
- Everything in Free
- Email automation
- Landing pages
- Business$39/month
- Everything in Starter
- Advanced analytics
- API access
Which should you pick?
Choose Agile CRM if
- You need lead scoring.
- You want to start without paying.
- You also want email automation.
Questions people ask
- Is Affinity or Agile CRM better?
- Neither clearly leads. Affinity starts at $49/month and Agile CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Agile CRM?
- Agile CRM has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Agile CRM.
- Does Affinity or Agile CRM run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Agile CRM for free?
- Yes. Agile CRM has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Agile CRM is typically brought in for.
- What can Affinity do that Agile CRM cannot?
- Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Agile CRM covers Lead scoring, Email automation, Marketing automation, Service desk. Both handle Contact management, GDPR, Cloud deployment, Web support.

