Softwr

CRM · head to head

Bigin vs Keap

Bigin logo

Bigin

CRM

Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself

From
Free
Rated
-
Full reviewWebsite
Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Bigin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigin the plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • They diverge on capability: Bigin covers Multiple pipelines, Keap covers Contact management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bigin and Keap actually diverge.

Attributes where Bigin and Keap differ
AttributeBiginKeap
Starting priceFree$29/month
Pricing modelPer user per monthsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, macOS, watchOSWeb, Ios, Android
FoundedUnknown2000

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigin

  • Multiple pipelines
  • Teampipes
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Mobile apps
  • Zoho ecosystem
  • Free onboarding

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Bigin

  • A five-person sales team wants a real CRM for under 50 US dollars a month total and will never use the territory management or forecasting depth in Zoho CRM.not Keap
  • A business already running Zoho Books or Zoho Mail wants a CRM in the same account with native links rather than a bridged third-party tool.not Keap
  • A services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what Teampipes exists for, without buying a separate project tool.not Keap
  • A buyer evaluating Zoho CRM Standard should price Bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.not Keap

Keap

  • Contact management and CRMnot Bigin
  • Marketing automationnot Bigin
  • Sales pipeline managementnot Bigin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigin

  • The plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
  • Outgrowing Bigin means migrating to Zoho CRM, a different product with different objects and configuration, so the cheap start becomes a project later rather than a plan upgrade.
  • The free plan is one user with 500 records and no automation, which makes it a trial rather than a usable free tier of the kind Zoho CRM competitors offer.
  • Reporting and analytics are basic compared with Zoho CRM, with no serious forecasting, territory management or custom module building, so sales operations functions have nothing to work with.
  • Zoho runs two overlapping CRMs and has an obvious incentive to keep Bigin limited, so features that would make it a genuine competitor to Zoho CRM are unlikely to arrive however much customers ask.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

Bigin

Free
  • FreeFree
    • One user only
    • 500 records
    • One pipeline
  • Express$7/month
    • Three pipelines
    • 50,000 records
    • 30 workflow automations
  • Premier$12/month
    • Five pipelines
    • 100,000 records
    • 50 workflow automations
  • Bigin 360$18/month
    • Fifteen pipelines
    • One million records
    • 100 workflow automations

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose Bigin if

  • You need multiple pipelines.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, watchOS.
  • You also want teampipes.
Bigin review

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Questions people ask

Is Bigin or Keap better?
Neither clearly leads. Bigin starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigin or Keap?
Bigin has a free tier; the other does not. Paid plans start at Free for Bigin and $29/month for Keap.
Does Bigin or Keap run on more platforms?
Bigin runs on Web, iOS, Android, macOS, watchOS. Keap runs on Web, Ios, Android.
Can I use Bigin for free?
Yes. Bigin has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Bigin best used for?
Bigin is most often used for a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm., a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool., a services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what teampipes exists for, without buying a separate project tool., a buyer evaluating zoho crm standard should price bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.. Of those, a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm. and a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool. are not what Keap is typically brought in for.
What can Bigin do that Keap cannot?
Bigin covers Multiple pipelines, Teampipes, Built-in telephony, Email integration. Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Bigin: Is Bigin the same as Zoho CRM?

No. It is a separate, cheaper product on its own domain with its own pricing, aimed at small businesses, and it is deliberately capped so it does not compete with Zoho CRM.

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Bigin: How much cheaper is it?

Express is 7 US dollars per user per month annually against Zoho CRM Standard at a higher rate, and the gap widens against the upper Zoho CRM tiers.

Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Bigin: What happens when I outgrow the pipeline limits?

You move up a Bigin tier to five or fifteen pipelines, and beyond that you migrate to Zoho CRM, which is a data and configuration migration rather than a switch.

Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Bigin: Is the free plan usable?

Only for one person with a very small contact list. It is one user, 500 records, one pipeline and no automation.

Share

Related pages

More on Bigin

More on Keap

Keep looking

Other head to heads