CRM & Sales · head to head
Affinity vs Salesforce

Affinity
CRM & Sales
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
- They diverge on capability: Affinity covers Deal tracking, Salesforce covers Opportunity management.
Where they differ
Only the attributes on which Affinity and Salesforce actually diverge.
| Attribute | Affinity | Salesforce |
|---|---|---|
| Starting price | $49/month | $25/month |
| Platforms | Web | Web, Ios, Android, Api |
| Category | CRM & Sales | All industries |
| Founded | 2013 | 1999 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
- Crunchbase
- GDPR
Only in Salesforce
- Opportunity management
- Lead management
- Reports & dashboards
- Email integration
- Workflow automation
- Mobile access
- AppExchange
- Microsoft 365
Both cover
- Contact management
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Salesforce
- Automatic capture of email and meeting activity into relationship recordsnot Salesforce
- Finding warm introductions through existing relationship networksnot Salesforce
- Investor relations and fundraising trackingnot Salesforce
- Portfolio company support and reportingnot Salesforce
Salesforce
- Sales managementnot Affinity
- Customer servicenot Affinity
- Marketing automationnot Affinity
- Lead generationnot Affinity
- Analytics & reportingnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Salesforce
- Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Salesforce
$25/month- Essentials$25/month
- Account & contact management
- Opportunity tracking
- Lead management
- Professional$80/month
- Everything in Essentials
- Complete CRM
- Lead scoring
- Enterprise$165/month
- Everything in Professional
- Workflow automation
- Advanced analytics
- Unlimited$330/month
- Everything in Enterprise
- Unlimited customizations
- 24/7 support
Which should you pick?
Choose Salesforce if
- You need opportunity management.
- You work on Web, Ios, Android, Api.
- You also want lead management.
Questions people ask
- Is Affinity or Salesforce better?
- Neither clearly leads. Affinity starts at $49/month and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Salesforce?
- Affinity starts at $49/month and Salesforce at $25/month.
- Does Affinity or Salesforce run on more platforms?
- Affinity runs on Web. Salesforce runs on Web, Ios, Android, Api.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Salesforce is typically brought in for.
- What can Affinity do that Salesforce cannot?
- Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Salesforce covers Opportunity management, Lead management, Reports & dashboards, Email integration. Both handle Contact management, LinkedIn, SOC2.
Related pages
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