Clayvs
Outreach
Outreach: Sales execution platform for revenue teams
Clay
Data platform for sales teams
As of 30 August 2026, Clay has a free plan and paid plans start at $167/month. Clay is a data platform designed to enrich customer data and streamline sales workflows. Softwr lists it under CRM. Clay is launched in 2021, available on Web.
Overview
What Clay does
Clay is a data platform designed to enrich customer data and streamline sales workflows. It helps sales teams access, organize, and act on the data they need to close deals faster.
What people use it for
- Data enrichment and intelligence
- Growth campaign automation
- CRM workflow integration
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Clay.
- Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
- The free plan allows 500 actions, 100 data credits and 200 rows per table
- The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
- The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it
Cross-shopped
What people choose instead of Clay
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- ClayvsGong
Gong: Revenue intelligence platform
- ClayvsPipedrive
Pipedrive: The CRM that sales teams love to use
- ClayvsSeismic
Seismic: Sales enablement and content management platform
Pricing
What Clay costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 500 actions per month
- 100 data credits per month
- Unlimited seats
- Unlimited tables (200 rows max per table)
Launch
$167 /mo
- 15000 actions per month
- 3000 data credits per month
- Phone enrichment
- Job change signals
- Email integrations
Growth
$446 /mo
- 40000 actions per month
- 6000 data credits per month
- CRM sync
- API integrations
- Ad audience pushes
Enterprise
On request
- Unlimited capabilities across most features
- SSO
- Role-based access control
- Dedicated growth strategist support
- Annual commitment required
Capabilities
Features
Data enrichment
Contact management
Workflow automation
Integration
API access
Salesforce
Integration with Salesforce
HubSpot
Integration with HubSpot
Zapier
Integration with Zapier
Slack
Integration with Slack
GDPR
GDPR security feature
Cloud deployment
Supports cloud deployment
Web support
Available on web
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Can I use Clay for free?
Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).
SourceHow much can I save with Clay's annual billing?
Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.
SourceWhat happens when I exceed my monthly actions or data credits on Clay?
Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.
SourceDoes the Growth plan limit the number of users or team members?
No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.
SourceBehind it
Who makes Clay
- Company
- Clay
- Based in
- San Francisco, CA
Keep looking
Where to go from Clay
- Clay alternativesEvery product people weigh against it
- Clay pricingPlans, floors and what the tiers exclude
- Clay badgesWhich rules it meets, and the figure behind each
- All CRM softwareThe full category
- Best CRM softwareThe shortlist, and how it was cut
Best CRM software for
Compare Clay with
- Pipedrive
- Gong
- Outreach
- Seismic
- Salesforce
- HubSpot
- Zoho CRM
- Freshsales
- Folk
- Krayin
- Kylas
- Woodpecker
- Agile CRM
- Capsule
- Capsule CRM
- Copper
- Insightly
- Bigin
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Softwr does not host reviews and shows no star rating for Clay, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Clay
Clay alternatives
What people switch to, and what they give up
Clay pricing
Every tier, and where the cost actually lands
Compare Clay
Put it head to head with anything we hold
Clay badge
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