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Woodpecker

Cold email and LinkedIn outreach automation platform with pay-per-use pricing

As of 29 August 2026, Woodpecker starts at $7/month. Woodpecker automates personalized cold email and LinkedIn outreach, billing per contacted prospect rather than per seat. Softwr lists it under CRM. Woodpecker is launched in 2015, available on Web, API.

Overview

What Woodpecker does

Woodpecker is a cold email and LinkedIn outreach automation platform built for agencies and B2B sales teams sending personalized, one-to-one prospect communication at scale. It includes email verification, deliverability warm-up, a lead finder, and an agency panel for managing multiple clients. Unlike many competitors, Woodpecker charges per contacted prospect rather than per user seat, with add-ons for LinkedIn outreach, extra warm-ups and dedicated sending infrastructure.

What people use it for

  • Running personalized one-to-one cold email campaigns
  • Agencies managing outreach across multiple client accounts
  • Verifying catch-all email addresses before sending
  • Adding LinkedIn outreach on top of an existing email campaign

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Woodpecker.

  • LinkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • Pay-per-contacted-prospect pricing can be harder to predict than flat per-seat plans at high volume.
  • Exceeding the contacted-prospect limit halts new sends until the plan is topped up.
  • Lacks the built-in calling/SMS channels that some multichannel competitors offer.

Cross-shopped

What people choose instead of Woodpecker

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Woodpecker logo
    Woodpecker
    vs
    lemlist logo
    lemlist

    lemlist: lemlist offers broader multichannel outreach including SMS, WhatsApp and calling.

  • Woodpecker logo
    Woodpecker
    vs
    Reply.io logo
    Reply.io

    Reply.io: Reply.io provides per-seat multichannel sequencing versus Woodpecker's pay-per-prospect model.

Pricing

What Woodpecker costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Pay-per-use

$7 /mo

  • $7 per 100 contacted prospects
  • Unlimited team members and email accounts
  • 4 warm-ups monthly
  • 100 Lead Finder credits
  • 16,000 emails monthly

Capabilities

Features

  • Cold email sequencing

    Automates personalized, one-to-one email outreach campaigns

  • Email verification

    Unlimited catch-all email verification included on all plans

  • Deliverability warm-up

    Automated inbox warm-up to protect sender reputation

  • Lead Finder

    Finds new prospect contacts using included monthly credits

  • Agency panel

    Manages outreach campaigns across multiple client accounts

  • API and integrations

    Connects with CRMs, webhooks and automation tools

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What does Woodpecker cost?

Woodpecker charges $7 per 100 contacted prospects per month (discounted heavily on annual billing), with add-ons like LinkedIn outreach at $29/month per account and extra warm-ups at $5/month each.

Source
Is there a free plan, and what are its limits?

Woodpecker offers a 14-day free trial with full features, capped at 14 days or 100 emails sent, whichever comes first; the trial can be extended by contacting support.

Source
How is usage metered?

Usage is metered by the number of prospects contacted per month; exceeding the plan's contacted-prospect limit halts new email sends, and exceeding the stored prospect limit prevents adding new leads.

Source
What does Woodpecker integrate with?

Woodpecker integrates with Pipedrive, HubSpot, Zoho, Calendly, Zapier, Google Sheets, and offers an API, CLI, webhooks and an MCP server for custom workflows.

Source

Behind it

Who makes Woodpecker

Company
Woodpecker
Based in
Wrocław, Poland
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Softwr does not host reviews and shows no star rating for Woodpecker, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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