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Clearbit

B2B data enrichment and intelligence

As of 30 August 2026, Clearbit is free to use. Clearbit is a B2B data enrichment platform that provides company and contact data to help sales and marketing teams understand their customers, personalize outr. Softwr lists it under CRM. Clearbit is made by Clearbit (HubSpot), launched in 2015, available on Web, API.

Overview

What Clearbit does

Clearbit is a B2B data enrichment platform that provides company and contact data to help sales and marketing teams understand their customers, personalize outreach, and improve targeting.

What people use it for

  • Lead enrichment
  • Account targeting
  • Personalization
  • Lead scoring

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Clearbit.

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Cross-shopped

What people choose instead of Clearbit

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Capabilities

Features

  • Company enrichment

  • Contact enrichment

  • Lead scoring

  • Reveal (website visitors)

  • Forms shortening

  • Salesforce

    Integration with Salesforce

  • HubSpot

    Integration with HubSpot

  • Marketo

    Integration with Marketo

  • Segment

    Integration with Segment

  • Zapier

    Integration with Zapier

  • SOC 2 Type II

    SOC 2 Type II security feature

  • GDPR compliant

    GDPR compliant security feature

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source

Behind it

Who makes Clearbit

Company
Clearbit (HubSpot)
Based in
San Francisco, CA

Timeline

Clearbit over time

  1. Acquisition2023-12-01

    HubSpot acquisition of Clearbit completed

    Source
  2. Acquisition2023-11-01

    Acquisition by HubSpot announced

    Source
  3. Founded2015-01-01

    Clearbit founded in San Francisco

    Source
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Softwr does not host reviews and shows no star rating for Clearbit, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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