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Apptivo logo

Apptivo

A bundle of around fifty business apps sold on one per-user subscription

As of 31 August 2026, Apptivo's pricing is not published; the vendor quotes on request. A CRM that comes packaged with invoicing, projects, field service, help desk and procurement apps on a single seat price starting at 15 US dollars a month annually. Softwr lists it under CRM. Apptivo is made by Apptivo Inc., available on Web, iOS, Android.

Overview

What Apptivo does

Apptivo sells a suite of business applications, roughly fifty of them, under a single per-user subscription. The core is CRM with contacts, leads, opportunities and territory management, but the same licence also opens invoicing, estimates, project management, timesheets, expense reports, field service work orders, a help desk, procurement and inventory. Everything shares one customer record and one set of custom fields, which is the genuine argument for it: a small business gets quote-to-invoice-to-project without buying and integrating four products. The commercial fact worth checking is the tier ladder, because the number of apps you can use is what the tiers gate. Lite at 15 US dollars per user per month billed annually opens 18 apps and 25 workflows. Premium at 25 opens 46 apps and 25 custom dashboards. Ultimate at 40 raises limits to 350 custom fields per app, 150 workflows and 50 dashboards. Enterprise is quoted. Buyers routinely pick Lite on price, discover the app they actually wanted sits above the line, and pay a 67 per cent uplift to Premium at renewal. Read the app list per tier before committing, not the headline price. Monthly billing costs about a third more at every tier. Buyers are small and mid-size businesses, often service firms and distributors under a hundred staff, that want one vendor rather than a stack. The trade-off is depth. Each app is competent but shallower than the specialist tool it replaces, the interface density is high, and the mobile apps lag the web product. Apptivo does not offer a free tier; there is a 30-day trial.

What people use it for

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools together
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billing

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Apptivo.

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Cross-shopped

What people choose instead of Apptivo

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Apptivo logo
    Apptivo
    vs
    Zoho CRM logo
    Zoho CRM

    Zoho CRM: If you want the same all-in-one suite argument with a much larger app ecosystem and a free tier to start on

  • Apptivo logo
    Apptivo
    vs
    Bitrix24 logo
    Bitrix24

    Bitrix24: If you want CRM plus projects and collaboration with a genuinely free plan for a small team

  • Apptivo logo
    Apptivo
    vs
    HubSpot logo
    HubSpot

    HubSpot: If CRM depth and marketing automation matter more than bundling invoicing and projects into one seat price

Pricing

What Apptivo costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Lite

$15 /mo

  • 18 apps
  • 100 custom fields per app
  • 25 workflows
  • Third-party integrations
  • 24x7 support
  • Price shown is billed annually; monthly billing is 20 USD

Premium

$25 /mo

  • 46 apps
  • 250 custom fields per app
  • 25 workflows
  • 25 custom dashboards
  • 24x7 support
  • Price shown is billed annually; monthly billing is 30 USD

Ultimate

$40 /mo

  • All apps
  • 350 custom fields per app
  • 150 workflows
  • 50 custom dashboards
  • 24x7 support
  • Price shown is billed annually; monthly billing is 50 USD

Enterprise

On request

  • 500 custom fields per app
  • 300 workflows
  • 100 custom dashboards
  • Custom integrations
  • 24x7 support with an SLA
  • Dedicated account manager

Capabilities

Features

  • CRM core

    Contacts, leads, opportunities, territories and sales pipeline in the base licence

  • Invoicing and estimates

    Quotes to invoices with online payment collection, no separate billing product

  • Project management

    Tasks, milestones, timesheets and project billing linked to the customer record

  • Field service

    Work orders, dispatch and mobile job completion included in higher tiers

  • Help desk

    Ticketing with email integration sharing the same contact database as CRM

  • Procurement and inventory

    Purchase orders, supplier records and stock levels

  • Custom apps and fields

    Up to 350 custom fields per app on Ultimate, with layout and field-level control

  • Workflow automation

    Rule-based triggers, capped at 25 workflows on Lite and Premium and 150 on Ultimate

  • Email and calendar sync

    Two-way sync with Google Workspace and Microsoft 365

  • 24x7 support

    Round-the-clock support included on every paid tier, unusual at this price point

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

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Softwr does not host reviews and shows no star rating for Apptivo, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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