Folkvs
HubSpot


HubSpot: Full-featured CRM with workflow automation, email tracking, and native mobile apps

The CRM that works for you, not the other way around
As of 30 August 2026, Folk has a free plan and paid plans start at $24/month. Folk is a modern CRM that's as flexible as a spreadsheet and as powerful as traditional CRMs. Softwr lists it under CRM. Folk is made by Folk App Inc, launched in 2020, available on Web.
Overview
Folk is a modern CRM that's as flexible as a spreadsheet and as powerful as traditional CRMs. It helps teams build stronger relationships by organizing contacts, tracking interactions, and automating outreach.
The honest half
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Folk.
Cross-shopped
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.


HubSpot: Full-featured CRM with workflow automation, email tracking, and native mobile apps


Pipedrive: Sales-focused CRM with visual pipeline management and call tracking features


Capsule: Lightweight CRM similar to Folk focused on simple contact management
Pricing
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Standard
$24 /mo
Premium
$48 /mo
Enterprise
$80 /mo
Capabilities
Contact management
Email tracking
Mail merge
Chrome extension
Tags & groups
Notes & activities
Import/export
Search & filters
Gmail
Integration with Gmail
Integration with LinkedIn
Integration with Twitter
Typeform
Integration with Typeform
Answered, with sources
Each answer names the page it came from, so you can check it rather than take our word for it.
Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.
SourceFolk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.
SourceNo, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.
SourceFolk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.
SourceBehind it
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Softwr does not host reviews and shows no star rating for Folk, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
What people switch to, and what they give up
Every tier, and where the cost actually lands
Put it head to head with anything we hold
Its rating, and an embed for your own site
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Per user per month