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CRM & Sales · head to head

Bitrix24 vs HubSpot

Bitrix24 logo

Bitrix24

CRM & Sales

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bitrix24 the free plan is limited to 2 users and 5 GB of storage; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Bitrix24 covers Contact management, HubSpot covers CRM.

Where they differ

Only the attributes on which Bitrix24 and HubSpot actually diverge.

Attributes where Bitrix24 and HubSpot differ
AttributeBitrix24HubSpot
Pricing modelsubscriptionfreemium
PlatformsWeb, Ios, AndroidWeb, Mobile, Cloud
CategoryCRM & SalesAll industries
Founded20122006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bitrix24

  • Contact management
  • Service desk
  • Project management
  • Chat
  • Automation
  • Mobile app
  • Zapier
  • Google Apps

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Customer service
  • Content management
  • Analytics
  • Social media
  • Gmail

Both cover

  • Sales pipeline
  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Bitrix24

  • CRM and sales pipeline management for a small businessnot HubSpot
  • Team chat, tasks and project management in one suitenot HubSpot
  • Telephony and email integrated with customer recordsnot HubSpot
  • Document storage and collaborationnot HubSpot
  • Workflow automation and HR records on the higher tiersnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Bitrix24
  • Organisations requiring integration with 2,000+ third-party applicationsnot Bitrix24
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Bitrix24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bitrix24

  • The free plan is limited to 2 users and 5 GB of storage
  • Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
  • Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
  • Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
  • SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Bitrix24

Free
  • FreeFree
    • Up to 12 users
    • Basic CRM
    • Chat
  • Basic$39/month
    • Everything in Free
    • Sales automation
    • Customer portal
  • Standard$99/month
    • Everything in Basic
    • Advanced automation
    • Custom fields
  • Professional$199/month
    • Everything in Standard
    • Dedicated support

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Bitrix24 if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want service desk.
Bitrix24 review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Bitrix24 or HubSpot better?
Neither clearly leads. Bitrix24 starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bitrix24 or HubSpot?
Bitrix24 starts at Free and HubSpot at Free.
Does Bitrix24 or HubSpot run on more platforms?
Bitrix24 runs on Web, Ios, Android. HubSpot runs on Web, Mobile, Cloud.
Can I use Bitrix24 for free?
Both have a free tier, so you can try either at no cost before committing.
What is Bitrix24 best used for?
Bitrix24 is most often used for crm and sales pipeline management for a small business, team chat, tasks and project management in one suite, telephony and email integrated with customer records, document storage and collaboration. Of those, crm and sales pipeline management for a small business and team chat, tasks and project management in one suite are not what HubSpot is typically brought in for.
What can Bitrix24 do that HubSpot cannot?
Bitrix24 covers Contact management, Service desk, Project management, Chat. HubSpot covers CRM, Email marketing, Marketing automation, Customer service. Both handle Sales pipeline, Slack, GDPR.
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Related pages

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