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Software · head to head

Apollo.io vs Bitrix24

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Bitrix24 logo

Bitrix24

Software

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Bitrix24 the free plan is limited to 2 users and 5 GB of storage
  • They diverge on capability: Apollo.io covers Contact database, Bitrix24 covers Contact management.

Where they differ

Only the attributes on which Apollo.io and Bitrix24 actually diverge.

Attributes where Apollo.io and Bitrix24 differ
AttributeApollo.ioBitrix24
PlatformsWebWeb, Ios, Android
Founded20202012

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot
  • Outlook

Only in Bitrix24

  • Contact management
  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Mobile app
  • Zapier
  • Google Apps

Both cover

  • Automation
  • Slack
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Bitrix24
  • Prospect researchnot Bitrix24
  • Sales automationnot Bitrix24

Bitrix24

  • CRM and sales pipeline management for a small businessnot Apollo.io
  • Team chat, tasks and project management in one suitenot Apollo.io
  • Telephony and email integrated with customer recordsnot Apollo.io
  • Document storage and collaborationnot Apollo.io
  • Workflow automation and HR records on the higher tiersnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Bitrix24

  • The free plan is limited to 2 users and 5 GB of storage
  • Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
  • Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
  • Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
  • SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Bitrix24

Free
  • FreeFree
    • Up to 12 users
    • Basic CRM
    • Chat
  • Basic$39/month
    • Everything in Free
    • Sales automation
    • Customer portal
  • Standard$99/month
    • Everything in Basic
    • Advanced automation
    • Custom fields
  • Professional$199/month
    • Everything in Standard
    • Dedicated support

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Bitrix24 if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
Bitrix24 review

Questions people ask

Is Apollo.io or Bitrix24 better?
Neither clearly leads. Apollo.io starts at Free and Bitrix24 at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Bitrix24?
Apollo.io starts at Free and Bitrix24 at Free.
Does Apollo.io or Bitrix24 run on more platforms?
Apollo.io runs on Web. Bitrix24 runs on Web, Ios, Android.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Bitrix24 is typically brought in for.
What can Apollo.io do that Bitrix24 cannot?
Apollo.io covers Contact database, Email finder, Lead search, Engagement tracking. Bitrix24 covers Contact management, Sales pipeline, Service desk, Project management. Both handle Automation, Slack, GDPR, Cloud deployment.
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Related pages

More on Apollo.io

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