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CRM · head to head

Apollo.io vs Bitrix24

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Bitrix24 logo

Bitrix24

CRM

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Bitrix24 enterprise pricing scales significantly ($399-7999/month)
  • They diverge on capability: Apollo.io covers Contact database, Bitrix24 covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Bitrix24 actually diverge.

Attributes where Apollo.io and Bitrix24 differ
AttributeApollo.ioBitrix24
PlatformsWebWeb, Ios, Android
Founded20202012

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot
  • Outlook

Only in Bitrix24

  • Contact management
  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Mobile app
  • Zapier
  • Google Apps

Both cover

  • Automation
  • Slack
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Bitrix24
  • Contact database management for sales teamsnot Bitrix24
  • Email outreach and workflow automationnot Bitrix24

Bitrix24

  • CRM and sales managementnot Apollo.io
  • Project management with Kanban/Ganttnot Apollo.io
  • Team collaboration and chatnot Apollo.io
  • E-commerce integrationnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Bitrix24

  • Enterprise pricing scales significantly ($399-7999/month)
  • Monthly billing costs 31% more than annual billing

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Bitrix24

Free
  • FreeFree
    • 1-2 users
    • 5GB storage
    • Basic CRM
  • Basic$49/month
    • 5 users
    • 24GB storage
    • Sales pipelines
  • Standard$99/month
    • 50 users
    • 100GB storage
    • Sales automation
  • Professional$199/month
    • 100 users
    • 1TB storage
    • AI-powered sales

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Bitrix24 if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
Bitrix24 review

Questions people ask

Is Apollo.io or Bitrix24 better?
Neither clearly leads. Apollo.io starts at Free and Bitrix24 at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Bitrix24?
Apollo.io starts at Free and Bitrix24 at Free.
Does Apollo.io or Bitrix24 run on more platforms?
Apollo.io runs on Web. Bitrix24 runs on Web, Ios, Android.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Bitrix24 is typically brought in for.
What can Apollo.io do that Bitrix24 cannot?
Apollo.io covers Contact database, Email finder, Lead search, Engagement tracking. Bitrix24 covers Contact management, Sales pipeline, Service desk, Project management. Both handle Automation, Slack, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Bitrix24: How much does Bitrix24 cost?

Bitrix24 offers tiered pricing from free up to $7,999/month for Enterprise. Basic starts at $49/month (annual) or $69/month (monthly) for 5 users, Standard at $99-$144/month for 50 users, Professional at $199-$289/month for 100 users, and Enterprise at $399-7,999/month for up to 10,000 users with up to 30TB storage. Annual billing offers up to 31% savings versus monthly billing.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Bitrix24: Is there a free version of Bitrix24?

Yes, Bitrix24 offers a free plan for 1-2 users with 5GB storage and basic features including CRM, Kanban/Gantt task management, shared calendars, chat, and video calls. No credit card is required.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Bitrix24: What features does Bitrix24's Standard plan add over Basic?

The Standard plan at $99/month (annual) or $144/month (monthly) supports 50 users with 100GB storage and adds sales automation, unlimited leads, invoices, online payments, e-commerce capabilities, and unlimited projects beyond Basic plan features.

Source
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