Softwr

Software · head to head

Bitrix24 vs Clay

Bitrix24 logo

Bitrix24

Software

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite
Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Bitrix24 has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bitrix24 the free plan is limited to 2 users and 5 GB of storage; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Bitrix24 covers Sales pipeline, Clay covers Data enrichment.

Where they differ

Only the attributes on which Bitrix24 and Clay actually diverge.

Attributes where Bitrix24 and Clay differ
AttributeBitrix24Clay
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb
Founded20122021

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bitrix24

  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Automation
  • Mobile app
  • Google Apps
  • Microsoft 365

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • English language support

Both cover

  • Contact management
  • Slack
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bitrix24

  • CRM and sales pipeline management for a small businessnot Clay
  • Team chat, tasks and project management in one suitenot Clay
  • Telephony and email integrated with customer recordsnot Clay
  • Document storage and collaborationnot Clay
  • Workflow automation and HR records on the higher tiersnot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Bitrix24
  • Building automated outbound research and outreach workflowsnot Bitrix24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bitrix24

  • The free plan is limited to 2 users and 5 GB of storage
  • Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
  • Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
  • Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
  • SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Bitrix24

Free
  • FreeFree
    • Up to 12 users
    • Basic CRM
    • Chat
  • Basic$39/month
    • Everything in Free
    • Sales automation
    • Customer portal
  • Standard$99/month
    • Everything in Basic
    • Advanced automation
    • Custom fields
  • Professional$199/month
    • Everything in Standard
    • Dedicated support

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose Bitrix24 if

  • You need sales pipeline.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want service desk.
Bitrix24 review

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Questions people ask

Is Bitrix24 or Clay better?
Neither clearly leads. Bitrix24 starts at Free and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bitrix24 or Clay?
Bitrix24 has a free tier; the other does not. Paid plans start at Free for Bitrix24 and On request for Clay.
Does Bitrix24 or Clay run on more platforms?
Bitrix24 runs on Web, Ios, Android. Clay runs on Web.
Can I use Bitrix24 for free?
Yes. Bitrix24 has a free tier, so you can try it without paying. Clay starts at On request.
What is Bitrix24 best used for?
Bitrix24 is most often used for crm and sales pipeline management for a small business, team chat, tasks and project management in one suite, telephony and email integrated with customer records, document storage and collaboration. Of those, crm and sales pipeline management for a small business and team chat, tasks and project management in one suite are not what Clay is typically brought in for.
What can Bitrix24 do that Clay cannot?
Bitrix24 covers Sales pipeline, Service desk, Project management, Chat. Clay covers Data enrichment, Workflow automation, Integration, API access. Both handle Contact management, Slack, Zapier, GDPR.
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