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CRM · head to head

Bitrix24 vs Clay

Bitrix24 logo

Bitrix24

CRM

All-in-one CRM and business automation platform

From
Free
Rated
-
Full reviewWebsite
Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bitrix24 enterprise pricing scales significantly ($399-7999/month); Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Bitrix24 covers Sales pipeline, Clay covers Data enrichment.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bitrix24 and Clay actually diverge.

Attributes where Bitrix24 and Clay differ
AttributeBitrix24Clay
PlatformsWeb, Ios, AndroidWeb
Founded20122021

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bitrix24

  • Sales pipeline
  • Service desk
  • Project management
  • Chat
  • Automation
  • Mobile app
  • Google Apps
  • Microsoft 365

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • English language support

Both cover

  • Contact management
  • Slack
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bitrix24

  • CRM and sales managementnot Clay
  • Project management with Kanban/Ganttnot Clay
  • Team collaboration and chatnot Clay
  • E-commerce integrationnot Clay

Clay

  • Data enrichment and intelligencenot Bitrix24
  • Growth campaign automationnot Bitrix24
  • CRM workflow integrationnot Bitrix24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bitrix24

  • Enterprise pricing scales significantly ($399-7999/month)
  • Monthly billing costs 31% more than annual billing

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Bitrix24

Free
  • FreeFree
    • 1-2 users
    • 5GB storage
    • Basic CRM
  • Basic$49/month
    • 5 users
    • 24GB storage
    • Sales pipelines
  • Standard$99/month
    • 50 users
    • 100GB storage
    • Sales automation
  • Professional$199/month
    • 100 users
    • 1TB storage
    • AI-powered sales

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Which should you pick?

Choose Bitrix24 if

  • You need sales pipeline.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want service desk.
Bitrix24 review

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want workflow automation.
Clay review

Questions people ask

Is Bitrix24 or Clay better?
Neither clearly leads. Bitrix24 starts at Free and Clay at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bitrix24 or Clay?
Bitrix24 starts at Free and Clay at Free.
Does Bitrix24 or Clay run on more platforms?
Bitrix24 runs on Web, Ios, Android. Clay runs on Web.
Can I use Bitrix24 for free?
Both have a free tier, so you can try either at no cost before committing.
What is Bitrix24 best used for?
Bitrix24 is most often used for crm and sales management, project management with kanban/gantt, team collaboration and chat, e-commerce integration. Of those, crm and sales management and project management with kanban/gantt are not what Clay is typically brought in for.
What can Bitrix24 do that Clay cannot?
Bitrix24 covers Sales pipeline, Service desk, Project management, Chat. Clay covers Data enrichment, Workflow automation, Integration, API access. Both handle Contact management, Slack, Zapier, GDPR.

Answered from the vendors’ own pages

Bitrix24: How much does Bitrix24 cost?

Bitrix24 offers tiered pricing from free up to $7,999/month for Enterprise. Basic starts at $49/month (annual) or $69/month (monthly) for 5 users, Standard at $99-$144/month for 50 users, Professional at $199-$289/month for 100 users, and Enterprise at $399-7,999/month for up to 10,000 users with up to 30TB storage. Annual billing offers up to 31% savings versus monthly billing.

Source
Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Bitrix24: Is there a free version of Bitrix24?

Yes, Bitrix24 offers a free plan for 1-2 users with 5GB storage and basic features including CRM, Kanban/Gantt task management, shared calendars, chat, and video calls. No credit card is required.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Bitrix24: What features does Bitrix24's Standard plan add over Basic?

The Standard plan at $99/month (annual) or $144/month (monthly) supports 50 users with 100GB storage and adds sales automation, unlimited leads, invoices, online payments, e-commerce capabilities, and unlimited projects beyond Basic plan features.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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