CRM & Sales · head to head
Bitrix24 vs Capsule
The short version
- Only Bitrix24 has a free tier, so it costs nothing to try first.
- Each has a real cost: Bitrix24 the free plan is limited to 2 users and 5 GB of storage; Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- They diverge on capability: Bitrix24 covers Sales pipeline, Capsule covers Deal tracking.
Where they differ
Only the attributes on which Bitrix24 and Capsule actually diverge.
Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bitrix24
- Sales pipeline
- Service desk
- Project management
- Chat
- Automation
- Mobile app
- Microsoft 365
- On-premise deployment
Only in Capsule
- Deal tracking
- Task management
- Email sync
- Activity timeline
- English language support
Both cover
- Contact management
- Slack
- Zapier
- Google Apps
- GDPR
- Cloud deployment
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Bitrix24
- CRM and sales pipeline management for a small businessnot Capsule
- Team chat, tasks and project management in one suitenot Capsule
- Telephony and email integrated with customer recordsnot Capsule
- Document storage and collaborationnot Capsule
- Workflow automation and HR records on the higher tiersnot Capsule
Capsule
- Simple contact and pipeline CRM for a small teamnot Bitrix24
- Tracking deals and follow-up tasksnot Bitrix24
- Linking emails and notes to contact recordsnot Bitrix24
- Multiple sales pipelines on the paid tiersnot Bitrix24
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bitrix24
- The free plan is limited to 2 users and 5 GB of storage
- Plans are flat-rate blocks with hard user ceilings, so exceeding 5, 50 or 100 users means jumping a tier rather than adding a seat
- Monthly billing is roughly 40 percent dearer than annual, at $69 against $49 on Basic
- Sales automation and invoicing need Standard at $99 a month, and workflow automation and HR need Professional at $199
- SOC compliance and the 99.95 percent SLA are Enterprise only, from $399 a month
Capsule
- The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
- Per-user prices are not shown as figures on the pricing page, only as tier names
- Ultimate is quote-only
Pricing, plan by plan
Bitrix24
Free- FreeFree
- Up to 12 users
- Basic CRM
- Chat
- Basic$39/month
- Everything in Free
- Sales automation
- Customer portal
- Standard$99/month
- Everything in Basic
- Advanced automation
- Custom fields
- Professional$199/month
- Everything in Standard
- Dedicated support
Capsule
$19/month- Starter$19/month
- Contact management
- Task tracking
- Professional$39/month
- Everything in Starter
- Pipeline management
- Reporting
- Enterprise$99/month
- Everything in Professional
- Custom fields
- API access
Which should you pick?
Choose Bitrix24 if
- You need sales pipeline.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want service desk.
Choose Capsule if
- You need deal tracking.
- You work on Web, Ios, Android.
- You also want task management.
Questions people ask
- Is Bitrix24 or Capsule better?
- Neither clearly leads. Bitrix24 starts at Free and Capsule at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bitrix24 or Capsule?
- Bitrix24 has a free tier; the other does not. Paid plans start at Free for Bitrix24 and $19/month for Capsule.
- Does Bitrix24 or Capsule run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- Can I use Bitrix24 for free?
- Yes. Bitrix24 has a free tier, so you can try it without paying. Capsule starts at $19/month.
- What is Bitrix24 best used for?
- Bitrix24 is most often used for crm and sales pipeline management for a small business, team chat, tasks and project management in one suite, telephony and email integrated with customer records, document storage and collaboration. Of those, crm and sales pipeline management for a small business and team chat, tasks and project management in one suite are not what Capsule is typically brought in for.
- What can Bitrix24 do that Capsule cannot?
- Bitrix24 covers Sales pipeline, Service desk, Project management, Chat. Capsule covers Deal tracking, Task management, Email sync, Activity timeline. Both handle Contact management, Slack, Zapier, Google Apps.


