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CRM & Sales · head to head

Affinity vs Clay

Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite
Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Affinity covers Deal tracking, Clay covers Data enrichment.

Where they differ

Only the attributes on which Affinity and Clay actually diverge.

Attributes where Affinity and Clay differ
AttributeAffinityClay
Starting price$49/monthOn request
Pricing modelsubscriptionquote
Founded20132021

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier
  • Slack

Both cover

  • Contact management
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Clay
  • Automatic capture of email and meeting activity into relationship recordsnot Clay
  • Finding warm introductions through existing relationship networksnot Clay
  • Investor relations and fundraising trackingnot Clay
  • Portfolio company support and reportingnot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Affinity
  • Building automated outbound research and outreach workflowsnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Questions people ask

Is Affinity or Clay better?
Neither clearly leads. Affinity starts at $49/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Clay?
Affinity starts at $49/month and Clay at On request.
Does Affinity or Clay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Clay is typically brought in for.
What can Affinity do that Clay cannot?
Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Clay covers Data enrichment, Workflow automation, Integration, API access. Both handle Contact management, GDPR, Cloud deployment, Web support.
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